The new integration will consolidate all customer interactions across social platforms and websites into one central location for businesses to manage.



Wix, a global SaaS platform for creating and managing online presence, has announced expanded integrations with WhatsApp, Instagram, and Messenger. Wix users can now connect their business accounts directly with their Wix Inbox, allowing for efficient management of communication with customers.

By integrating these channels, business owners can streamline their communication by receiving all messages in one inbox and replying directly from the Wix dashboard. The Wix Inbox saves time and enables personalized interactions with customers, including product suggestions, coupons, and auto-replies.

Ronny Elkayam, SVP of Mobile, App Market & Strategic Products at Wix, said that by integrating these messaging platforms, Wix aims to provide business owners with the necessary tools to succeed. The direct and quick communication facilitated by this integration helps build trust, grow customer loyalty, and improve retention.

Kyle Jenke, business messaging director of partnerships at Meta (the parent company of WhatsApp, Messenger, and Instagram), highlighted the need for businesses to efficiently manage customer interactions across various platforms. He expressed excitement about working with Wix on their Inbox solution, which integrates with Meta's messaging platforms.

Wix Inbox is a CRM messaging tool that allows users to view and respond to messages from multiple channels, including Wix Chat, email, SMS, and now, WhatsApp, Instagram, and Messenger. Users can also initiate chats with site visitors and send attachments, coupons, payment requests, and links to their products and services. The Wix CRM team is continuously working on adding more channels and integrations to further enhance the capabilities of Wix Inbox as a seamless multichannel communications platform.

Wix and Google have expanded their partnership to directly integrate Google My Business (GMB) into Wix, allowing businesses to access GMB data, engage with customers, and manage their profile all from the Wix platform.

The Wix Business model focuses on providing a comprehensive online solution, handling technical aspects like SEO and structured data while offering marketing tools to support small businesses. This enables companies to concentrate on their core competencies.

I spoke with Kobi Gamliel, head of user marketing at Wix, regarding the GMB integration. He emphasized that the seamless integration and user-friendly interface of GMB in Wix offers business owners an optimal solution for managing their business on a single platform. Whether experienced or new users, they can easily utilize the GMB tools within the Wix control panel.

Through this integration, business owners gain access to essential ideas and data, including search views and the breakdown of customer actions, such as clicks on phone, website, or directions, all conveniently accessible through the Wix toolbar.

Wix has a proven track record of integrating various Google services directly into their platform, such as Google Search Console, Google Workspaces, Google Analytics, Google Tag Manager, and Book via Google. The addition of GMB is another seamless integration, ensuring a smooth experience for users.

With its robust features and focus on local search, Wix sets itself apart from other platforms that assist in establishing an online presence. By incorporating GMB into their offering, Wix becomes a pivotal player for businesses seeking a hassle-free online presence without the need for extensive technical expertise or large investments.

The expanded integration between Wix and WhatsApp, Instagram, and Messenger is part of Wix's ongoing efforts to provide business owners with the necessary tools to succeed in managing customer interactions. By integrating these messaging platforms, Wix aims to streamline communication and create a unified experience for businesses.

The Wix Inbox, which serves as a CRM messaging tool, allows users to not only view and respond to messages from multiple channels but also initiate chats with site visitors. This enables businesses to proactively engage with customers and provide real-time assistance.

With the integration of WhatsApp, Instagram, and Messenger, Wix users can now leverage popular messaging platforms that are commonly used by customers. This opens up new avenues for customer engagement and allows businesses to meet their customers where they are.

Moreover, Wix Inbox offers features such as attachments, coupons, payment requests, and links to products and services. This enables businesses to provide additional information and offers to customers directly through the messaging platforms, enhancing the overall customer experience.

As Wix continues to expand its integrations and add more channels, the goal is to create a seamless multichannel communications platform. This will empower businesses to effectively manage customer interactions, build strong relationships, and drive growth.

Overall, the expanded integrations with WhatsApp, Instagram, and Messenger demonstrate Wix's commitment to providing businesses with comprehensive solutions for managing their online presence and customer communications.