LightEdge, a provider of compliant cloud and colocation services for over 25 years, has established a strategic partnership with AVANT Communications.



This collaboration aims to accelerate digital transformation and deliver enhanced corporate solutions to previously underserved areas. LightEdge has been actively expanding its channel alliances, with channel income increasing by 100% year over year.

The partnership is expected to expand AVANT's addressable market by providing compliant Tier III facilities to underserved Tier II and III geographic regions for production and disaster recovery workloads.

CEO Jim Masterson believes that by leveraging the combined knowledge and resources of LightEdge and AVANT, they can offer superior solutions to organizations across various sectors that require high availability, security, and performance. This partnership will particularly benefit businesses in less densely populated areas like Des Moines, Omaha, and Phoenix.

With AVANT's strong channel network and LightEdge's secure and compliant services, the partnership aims to address the challenges faced by businesses in today's evolving digital landscape. Through their collaboration, they can further assist clients in achieving excellent results.

AVANT Communications is a leading technology distributor and master agent that provides channel sales enablement to partners in the IT industry. They offer a comprehensive portfolio of services, including cloud computing, cybersecurity, unified communications, and network infrastructure. AVANT acts as a trusted advisor, helping businesses navigate the complex world of IT solutions and achieve digital transformation in an ever-changing technology landscape.

One important aspect is data protection and cybersecurity. LightEdge places a strong emphasis on security and compliance, offering robust measures to protect customer data. Through its partnership with AVANT, LightEdge can leverage additional cybersecurity solutions, including threat detection and response, encryption, and identity and access management. These combined capabilities provide customers with comprehensive cybersecurity measures to safeguard their data and infrastructure.

Another significant focus of the partnership is network connectivity. AVANT Communications has a vast network of technology vendors and resellers, enabling LightEdge to offer a wide range of connectivity options to its customers. This includes high-speed internet access, MPLS networks, SD-WAN solutions, and dedicated private connections to major public cloud providers. By leveraging AVANT's network resources, LightEdge can provide reliable and efficient connectivity services that meet customer demands.

The partnership also emphasizes the importance of customer support and service excellence. LightEdge and AVANT work closely together to ensure that customers receive exceptional support throughout their entire journey, from initial solution design to ongoing maintenance and troubleshooting. This collaborative approach ensures that customer needs are met promptly and effectively, leading to a positive and satisfying experience.

1. Channel Sales Enablement: AVANT Communications is a master agent and channel sales enablement company that specializes in helping their partners, such as LightEdge, accelerate the sales process and expand market reach. As part of the partnership, AVANT provides sales training, tools, and resources to LightEdge's sales team, enabling them to effectively communicate the value proposition of LightEdge's solutions to customers.

2. Technology Vendor Selection: AVANT has a vast network of technology vendors and resellers that it works with to source innovative and best-in-class technology solutions. Through this partnership, LightEdge gains access to AVANT's extensive ecosystem of technology providers, ensuring that they can offer a diverse range of advanced technology solutions to their customers.

3. Market Expansion: The strategic partnership with AVANT Communications allows LightEdge to expand its market reach and target new customer segments. By leveraging AVANT's industry expertise and market knowledge, LightEdge can identify and pursue new business opportunities, ultimately driving business growth and expanding its customer base.

4. Solution Design and Deployment: AVANT works closely with LightEdge to design and deploy tailored IT solutions for customers. This includes assessing customer requirements, selecting the most suitable technology solutions from AVANT's vendor portfolio, and coordinating with LightEdge to implement and deliver the solutions. This collaborative approach ensures that customers receive customized solutions that align with their specific needs and goals.

5. Competitive Advantage: The partnership with AVANT Communications gives LightEdge a competitive advantage in the market. By leveraging AVANT's resources, sales enablement tools, and technology ecosystem, LightEdge can differentiate itself from competitors and offer unique, value-added solutions to customers.

Overall, the strategic partnership between LightEdge and AVANT Communications enables both companies to leverage their respective strengths and resources to deliver comprehensive, innovative, and competitive IT solutions to customers.