During the recent Pax8 Beyond partner conference, Pax8, a leading cloud commerce marketplace, introduced its transformative vision for the industry, aiming to empower Managed Service Providers (MSPs). The event, attended by more than 1,200 MSPs, vendors, analysts, and media, generated excitement as Pax8 executives unveiled their innovative roadmap.



Pax8's future cloud marketplace vision focuses on addressing the evolving needs of partners and vendors by delivering an advanced platform that accelerates partner growth through data-driven customer insights. The company aims to move beyond the traditional product catalog model and adopt a data-driven approach that understands customers' changing requirements, equipping partners with the necessary tools to effectively sell solutions.

Benefits of the new Pax8 cloud marketplace for MSPs:

1. Matching MSPs with customers: An essential aspect of Pax8's marketplace vision is its next-generation platform, which will connect end customers with MSPs through vendor partnerships. Using AI-powered matching, customers will seamlessly find MSPs, streamlining the customer acquisition process. Both customers and MSPs will have the choice to accept or reject potential matches, providing a personalized experience.

2. Fully integrated Configure-Price-Quote: Pax8's upcoming cloud marketplace offers partners an extensive selection of thoughtfully curated software as a service (SaaS) products. It introduces a Configure-Price-Quote (CPQ) experience that encompasses cloud, hardware, and services, simplifying the configuration, pricing, and quoting process for partners. Additionally, partners can create and manage customer storefronts, showcasing solutions, handling billing, and providing exceptional support.

3. Enhanced customer experience: Pax8 aims to provide a seamless and personalized experience for customers by connecting them to partner-curated storefronts of solutions and services. This aligns with industry trends towards conversational AI and self-service models for trying and buying SaaS.

4. SMB-focused marketplace: Pax8 announced the industry's first Small and Medium-Sized Business (SMB) prospect marketplace, designed to drive growth for MSPs. This innovative platform enables MSPs to efficiently target and acquire SMB customers, providing enhanced capabilities.

Pax8 plans to introduce a diverse range of innovative products and solutions, promoting customer-centric interactions between partners, vendors, and customers. Additionally, they have a mobile app in development, scheduled for release later this year, which will grant partners convenient access to the Pax8 cloud marketplace, empowering them to manage their businesses anytime, anywhere.

By revolutionizing the cloud marketplace landscape, Pax8 empowers MSPs, reshapes partner-vendor-customer interactions, and ultimately drives partner growth, fostering a thriving ecosystem.

I view Pax8 as a revolutionary force in the cloud marketplace. Pax8 has completely transformed the way cloud services are distributed and managed, offering a unique platform that empowers partners to navigate the complexities of the cloud with ease.

From a marketing perspective, Pax8's innovative approach provides a wealth of opportunities to create compelling and targeted campaigns. Their centralized platform enables us to showcase a diverse range of cloud solutions to our target audience, highlighting the benefits and unique features of each offering. This allows us to tailor our messaging and positioning to resonate with specific customer needs and pain points, ultimately driving higher engagement and conversion rates.

Pax8's commitment to partner enablement and support offers marketing specialists an array of resources to elevate their strategies. From co-branded marketing assets to educational materials and workshops, Pax8 equips marketing professionals with the tools and knowledge to effectively communicate the value of cloud solutions to their audience.

In addition, Pax8's comprehensive visibility into usage and billing data provides valuable insights for crafting data-driven marketing strategies. By understanding how customers utilize cloud services and their specific needs, marketing specialists can personalize their campaigns, effectively nurturing leads and driving customer retention.
Pax8's impact on the cloud marketplace from a marketing perspective is profound. Their platform provides the infrastructure and support necessary to create impactful, data-driven marketing initiatives that drive awareness, engagement, and ultimately, growth for cloud-based businesses.