Is text uniqueness really necessary on article sites? This is a question that arises frequently today. Consider a webpage on a company's website which contains long lists of technical terms and items. Making it unique can be quite challenging.
However, is it truly necessary to invest so much effort into it?
Despite having information websites with only one unique content paragraph on the main page, I have managed to confidently secure a spot in the TOP3 for all relevant queries, with half of them being TOP1. It's important to note that the topic revolves around information.
In contrast to this, commerce doesn't necessarily have a concrete understanding of what "unique content" entails, and sometimes it's even unattainable due to certain restrictions. For example, one of my clients was a dealer of specific German figs, and the naming and description guidelines were rigorously enforced by the dealer agreement, with translations being approved at the topmost level in Germany. As a result, the content remained identical among the four dealers in Ukraine.
Commercial texts are not typically edited with the aim to achieve a certain percentage of uniqueness, but rather, to ensure that they don't come off as copy-pasted. This is important so that when your director and the director of the company from which you borrowed the text meet, there aren't any questions or accusations of poor behavior.
Back in the day, it was possible to convince search engines that the uniqueness of content was not just about the arrangement of letters, but also about the originality of the semantic load. However, in 2021, this is no longer the case. Even dogs don't possess this factor anymore, and Google doesn't recognize it either.
Instead, Google values "original content," which refers to the exclusive semantic load of the content. The uniqueness of letter arrangement may not matter as much as the exclusive meaning behind it. Content can be categorized as either "original" or "not original," with the latter referring to content that is identical to what can be found on other sites, regardless of who wrote it or how it was rewritten.
Google's AI can detect when the same material is written in two sources and will group them under "not original." This applies to news stories, as well as commerce. In commerce, you either offer an absolutely unique product or service that has no competitors, or you offer something that is already available in the market.
If it's the latter, no amount of text rewriting will help; the search engine will recognize that you're offering the same thing as your competitors, and will rank you based on other factors, not on the percentage of the uniqueness of your text.
As a side note, it's essential to create content for your website that is informative, engaging, and valuable to users. By doing so, not only are you creating original and unique content, but you're also catering to the needs of your audience, which can ultimately increase your website's ranking.
Text uniqueness is essential for several reasons, especially on article sites. First off, search engines tend to favor unique content over duplicated material. If you have a webpage with long lists of technical terms and items that are readily available on other sites, it can make it very hard for that page to rank well in search results. This leads to lower visibility and less traffic.
Another key point is that unique content helps to engage users. If they find your page and it's just a copy of information they've seen elsewhere, they are less likely to stick around. Users appreciate fresh and relevant information; therefore, it's important to add value through unique descriptions or explanations of those technical terms.
You might think that it takes too much effort, but this effort can really pay off in the long run. Also, by making content unique, you build your brand's credibility. Users are more likely to trust a site that has original articles, which can boost site authority.
While creating unique content may seem challenging, especially with technical lists, it is necessary. It not only enhances SEO ranking but also improves user engagement and builds trust. So, investing in text uniqueness is worth the trouble.
Yes, having completely original texts is truly essential for several reasons, particularly in the context of online content, SEO, and intellectual property:
1. SEO and Search Engine Rankings
Search engines like Google prioritize original content in their ranking algorithms. Duplicate content can confuse search engines about which version of the content to index and rank, potentially leading to lower visibility or even penalties. Original content helps your website stand out, improves your chances of ranking higher in search results, and avoids any potential penalties for duplicate content.
2. User Engagement
Original content is more likely to engage your audience. When readers find unique, informative, and valuable content, they are more likely to stay on your site longer, share the content, and return for more. Repetitive or copied content, on the other hand, can lead to a poor user experience, causing visitors to leave quickly.
3. Brand Reputation and Authority
Creating original content establishes your brand as an authority in your field. It demonstrates expertise, creativity, and thought leadership, which builds trust with your audience. Copying or reusing content from other sources can damage your reputation and credibility, as it may be perceived as unprofessional or unethical.
4. Intellectual Property and Legal Issues
Using non-original content without proper attribution or permission can lead to intellectual property infringement, which may result in legal consequences. Respecting copyright laws and creating original content ensures that you avoid potential legal issues related to plagiarism or unauthorized use of someone else's work.
5. Avoiding Content Fatigue
Audiences are constantly looking for fresh perspectives and new insights. Recycled or duplicated content contributes to content fatigue, where readers become bored or disinterested because they've seen the same information elsewhere. Original content keeps your audience engaged and encourages them to keep coming back for new ideas and information.
6. Ethical Considerations
From an ethical standpoint, producing original content is important because it respects the intellectual efforts of others. Plagiarism—presenting someone else's work as your own—is unethical and can harm your professional relationships and reputation.
In summary, original content is essential for maintaining strong SEO performance, engaging and growing your audience, building your brand's authority, and avoiding legal and ethical pitfalls. Investing the time and effort to create unique, high-quality content can lead to long-term benefits for your online presence and reputation.
Creating original content is essential for making an impression and gaining trust. While drawing inspiration is acceptable, unique content is more impactful, prevents plagiarism problems, and helps establish a recognizable style. Authentic writing not only captivates readers but also fosters a sense of trust with your audience.