What should I prioritize when setting the main keyword for SEO optimizition?

I have an amateur WordPress site. I want to show up in search results with a review article about a store. The main keyword is based on a search query that people would likely type - "store reviews", but the issue is that it's hard to insert such a keyword in the title and it's difficult to place it in the discription. Only in the second-level title it fits, like "Want to know what real buyers say about the store?" (using the store's name in the nominative case).

Which keyword would you advise in this case?

Should I drop the idea of using the exact search query in favor of a more natural keyword that could be put in the title, for example, "reviews about the store," given that people rarely use such exact queries.

The keyword "store reviews" is definitely something people are searching for, but you're right that it can be tough to incorporate it naturally into your title and description.

When setting the main keyword for SEO, the primary thing you should prioritize is relevance. The keyword needs to be something that truly reflects what your content is about. But, it also needs to be something that people are actually searching for. In your case, "store reviews" seems like a good fit in terms of search intent, but if it's awkward to include in critical SEO areas like the title and description, it might not be the best choice.

Natural integration of the keyword is just as important as the keyword itself. If you force the keyword into places where it doesn't fit naturally, it can look spammy and might even harm your rankings. Google's algorithms are pretty sophisticated nowadays, and they can detect when content is trying too hard to include a keyword. It's better to use a slightly less competitive keyword that you can incorporate smoothly into your content.

Given your scenario, I would advise going with something like "reviews about the store" instead of the exact "store reviews." While "store reviews" might have higher search volume, the more natural phrasing like "reviews about [Store Name]" could actually perform better because it aligns with the way people write and read content. Plus, it'll be easier to fit into your title, meta description, and content, which is crucial for on-page SEO.

Here's a quick breakdown of what you should consider:

Title: The title is one of the most important places for your keyword. It's what both users and search engines see first. If you can't naturally include "store reviews," consider something like "Honest Reviews About [Store Name] – What Customers Really Think." This way, you're still targeting the intent behind "store reviews," but with a phrase that fits more naturally.

Meta Description: This is your chance to hook users with a compelling summary. Even if "store reviews" is tough to fit in, make sure the description is engaging and includes a related phrase. Something like "Read our in-depth reviews about [Store Name] from real customers" would work well.

Content: In the body of your article, you can afford to be a bit more flexible. You can use variations of your main keyword throughout, like "customer reviews for [Store Name]," "what buyers say about [Store Name]," and of course, "store reviews" itself where it fits naturally.

Headings: H2s and H3s are great places to include your keyword, but again, it should feel natural. "Want to know what real buyers say about [Store Name]?" is a good example of how to do this.

User Intent: Remember that Google cares a lot about whether your content satisfies the user's intent. If someone searches for "store reviews," they probably want to read genuine feedback from other customers. Make sure your content delivers on that expectation.

Don't get too hung up on using the exact match keyword if it doesn't fit naturally. A more fluid phrase like "reviews about the store" that you can seamlessly integrate into your title, description, and content will likely serve you better in the long run. Focus on making your content as relevant, engaging, and user-friendly as possible, and the SEO benefits will follow.

Dont worry too much about declensions and all that jazz, search engines are pretty smart, they'll catch on to whats goin on even if you dont use the exact words in your headings and titles. Just write somethin nice and detailed, throw in some prepositions and other words to make it sound natural, and use the keyword in different ways, you feel me?

And hey, while youre at it, make some pretty urls that are different from the title of the page, that way you can use the right spelling and all that. And dont forget to link to other articles or pages, that way you can get some more traffic goin.

Now, here's the thing, behavioral factors are gonna make or break you, so get that link out there on social media, share it with your whatsapp friends, ask em to click on it and all that. And if you can find some forums that are relevant to what youre talkin about, leave a link there too, that way you can get some more clicks and get to the top faster. The more clicks you get, the faster you'll rise to the top, its that simple.

Nowadays, search engines treat queries like "store reviews" and "reviews about the store" as identical. They don't distinguish between the two.
Relying on such generic keywords as your primary SEO focus isn't advisable. It can be tough to rank well because you'll be competing with review aggregators, maps, and similar platforms.

To boost your page's visibility, use more nuanced keyword phrases in the Title, Description, H1 tags, and throughout your content. Incorporate a variety of related terms to increase your chances of ranking well.
By doing this, you create multiple opportunities to rank for different searches. If your page starts attracting traffic for one of these keywords, it can positively impact your rankings for other related queries, thanks to the increased visibility and traffic. Search engines tend to favor pages with consistent traffic.

Effective internal linking also plays a crucial role. Linking to the page from other relevant pages helps to build its authority and improve its ranking. This strategy can help you outshine dedicated review sites.

Consider a more natural keyword that can be incorporated into the title, such as "reviews about the store." This approach acknowledges that people rarely use exact queries and instead opt for more conversational phrases.

However, if you still want to target the exact search query, you could try using a long-tail variation, like "store reviews and ratings," which might be more feasible in terms of placement and competition.

Also, you could focus on a more specific keyword, such as "store [store name] review," which incorporates the store's name and is more likely to attract targeted traffic.