Is it effective to register a website in directories?

There is a website that has been given to a contractor for SEO promotion/optimization for three months.

Then I decided to ask them for a report on the work done. So they sent me a list of directories "to which information about the site has been successfully sent". Half are unavailable, the other half of the site was not found, this is if we do not talk about their appearance and so on. (links to some below to understand what I'm talking about)

In this regard, the question:

Is this normal or am I being played hard?

Thanks in advance for the answers.

Registering a website in directories was a common practice in the early days of SEO when search engines relied more heavily on backlinks to determine a site's authority and relevance. However, the landscape has evolved significantly.

Today, search engines like Google prioritize high-quality, relevant backlinks over quantity. Simply submitting a website to directories does not guarantee the acquisition of valuable backlinks. In fact, many general directories have lost their influence due to the influx of low-quality sites and spammy link-building practices.

When you received a list of directories where information about your site was supposedly submitted, it's concerning that half of them were unavailable and the other half did not yield any results. This raises doubts about the contractor's approach to SEO optimization.

I would recommend discussing with the contractor the need for a more comprehensive and modern SEO strategy. This strategy should focus on creating valuable and relevant content that naturally attracts organic backlinks from authoritative sources. The emphasis should be on quality over quantity when it comes to link-building efforts.

It's essential to have open communication with your contractor regarding your expectations and the results you want to achieve. Request a detailed report that outlines their strategy for building high-quality backlinks, optimizing on-page content, and improving overall site performance.

If the contractor is unable to provide a satisfactory explanation or evidence of their efforts, it may be prudent to consider exploring other SEO professionals who can implement a more effective and modern approach to optimizing your website for search engines.

I would advise against using directories for SEO purposes.

It's important to invest time in educating yourself about effective promotion strategies and learn to discern valuable information from the noise generated by "infopreneurs".

By doing so, you'll be equipped to filter out individuals who are more talk than action and establish productive communication with skilled contractors.

P.S.

In my opinion, it's crucial to focus on promoting websites with high-quality content and well-designed layouts. If a website is of poor quality, it's better to create a new one that can be effectively promoted with good content.

I can tell you that the most effective way to promote your website is through high-quality content and positive user engagement metrics (such as time spent on site and depth of page views).

In other words, to achieve successful promotion, you need to combine compelling content with a well-designed website and proper technical optimization. It's also crucial to adhere to search engine guidelines, as they provide valuable insights into what they look for in a website to rank it higher. Additionally, earning external backlinks from reputable sources can significantly benefit your site's visibility.

Moreover, search engines increasingly consider social media signals, so it's essential to include them in your overall promotion strategy. Don't underestimate the power of social networks in driving traffic and boosting your site's online presence.

Increased Online Visibility. One of the primary advantages of directory listings is the potential for increased online visibility.
Quality Backlinks. Directory listings typically include a link to your website.
Local SEO.
Niche Relevance.
Credibility and Trust.

You've been served a plate of yesterday's SEO leftovers! Directory submissions are as useful as a screen door on a submarine. And half the directories are broken? That's like paying for a fancy car and getting a lemon. I'd tell them to take their 'SEO' and shove it. You deserve better.