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New or old domain name? Which one will be easier and faster to promote

Started by maja, Feb 05, 2023, 06:46 AM

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majaTopic starter

Greetings everyone, many may immediately grasp the essence of the question, but is it truly so? My intention is to put THEM up for sale with just one product, although I plan on offering a couple of hundred variations on the website. This would provide customers with a variety of options to choose from.

However, I do have a concern. I aim to generate traffic for the project within three months. Although the texts and goods are not an issue, I intend to purchase dozens of links in the initial phase. Here are my two ideas:

1) Acquire a new domain from the com.ua zone.
 
2) Purchase an old domain that has been in use for more than 10 years, along with a handful of backlinks, perhaps a couple dozen. Does this make sense?

There was a great domain available for $500, which was both thematic and old; nonetheless, I didn't wish to spend that much money. I also have the option to acquire an old domain with a neutral name, but with backlinks originating from the site of the former game.

In summary, does an aged domain really have an advantage in terms of promotion speed? Furthermore, if non-thematic links direct users to the site, can I simply reject them later on? I am highly interested in the methods to promote my platform on Google. Any advice you may have is greatly appreciated!
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AustinEstrange

If you are planning to acquire a domain that has been dropped, it is advisable to select one that is related to your theme, i.e. a domain that was previously involved in a similar project. There are two additional factors that need to be considered:

- The links originating from the original site should not be spam
- It is advantageous if there are any remaining pages of the old domain indexed by search engines.

You have a variety of options when it comes to utilizing these remaining pages for your new project. You can keep these pages (and write their links), redirect them page-by-page toward the main page, or entirely update their content.

If you decide to redirect the dropped domain's traffic directly to the new website using a 301 code, it is best to wait for several months, after the new site has been established. Although this may not result in a "wow" effect, it can potentially contribute to increased traffic and improved domain authority. However, it is important to note that these outcomes are highly dependent on experimental factors.
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Webcash

Your inquiry pertains to a complete DROP site theme. It can easily be understood by studying a few videos or reading about it. Its implementation will not be a difficult task, briefly summarized as follows:

1) A high-quality drop site is more advantageous than a new domain.
2) Its quality does not rely solely on its lifetime, but rather on various factors; however, it is important for the subject matter to align with your own project.
3) If the Drop has not been working for a month or longer, and it is only archived without a trace of indexing, there is no way to determine if its weight will return; this information is crucial during selection.
4) Backlinks are a significant parameter of importance. If they are present from manufacturers, then it is worthwhile to acquire them.
5) If the DROP was active, it is important to investigate any issues and fluctuations in its performance.
6) Do not prioritize authorities. A site with X 30 but substantial backlinks will perform significantly better than a site with X 200 but poor backlinks that may contain errors.

Acquiring an excellent drop site requires either skill or significant effort on your part!
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driscolllamvert

What are the drawbacks of purchasing old domains?

Old domains provide undeniable advantages in terms of simplicity and speed of promotion by allowing for easier enhancement of TIC and PR indicators. Nonetheless, there are several disadvantages that need to be considered before making any decisions.

Costs
The cost of an old domain can be quite high, making careful consideration during purchase necessary.

Limitations
Acquiring a previously used domain can have risks associated with it. The site may already be under filters, possess an inconvenient structure, have unsuitable design, insufficient functionality, or other problems. These issues can be resolved, but this will require additional expenses, which will eventually pay off.

Which domain is best suited for promotion?
For promotion purposes, it is advisable to utilize domains that are of interest to search engines. ideal domain must meet at least three requirements:


- An old domain with a certain level of trust
- A domain that contains external links and, as a result, TIC.

However, these requirements are minimal and might not be sufficient for niches with high competition, where a more carefully selected domain will guarantee higher attendance rates.

Some individuals, especially beginners, prefer utilizing new domains. In some cases, this may be acceptable when strategic goals are pursued, and the promotion period is not a significant factor. However, promotion via a new domain is a time-consuming process. Therefore, in certain circumstances, an already verified old domain is preferred. While it is necessary to carefully select an old domain to minimize risk, considering its thematicity as well as checking for its history, investing in a domain with a good history can ultimately be an effective decision.
This will reduce the promotion costs and significantly shorten the period of search promotion (approximately 3-5 months).  Additionally, one can choose to buy out a domain with an active site.
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alexfurfaros

The decision to choose between acquiring a new domain from the com.ua zone and purchasing an old domain with backlinks is crucial. An aged domain does indeed have advantages in terms of promotion speed due to its established history and existing backlink profile. However, it's important to ensure that the backlinks are relevant and of high quality to avoid potential penalties from search engines.
Purchasing an old domain with a thematic and aged history for $500 may seem like a significant investment, but it could potentially save you time and resources in the long run by providing a head start in search engine rankings. On the other hand, acquiring a neutral domain with backlinks from a former game site might not be as beneficial if the backlinks are not relevant to your product.

Regarding your plan to purchase links in the initial phase, it's essential to approach this cautiously. While backlinks can contribute to a website's authority, the quality and relevance of those backlinks are paramount. Non-thematic links can potentially harm your website's ranking if they are perceived as manipulative or irrelevant by search engines.

Instead of purchasing links, I would recommend focusing on creating high-quality, relevant content for your website to attract organic backlinks. Building a strong content strategy and engaging with your target audience through social media and other platforms can also help generate natural traffic to your website.

In terms of promoting your platform on Google, consider investing in search engine optimization (SEO) efforts such as keyword research, on-page optimization, and link building tactics that comply with Google's guidelines. This approach will contribute to sustainable and long-term results, ensuring that your website gains visibility and authority in a legitimate way.
It's important to approach website promotion with a focus on long-term sustainability rather than seeking quick fixes. By prioritizing quality content, relevant backlinks, and ethical SEO practices, you can lay a solid foundation for your platform's success in the competitive online landscape.
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rahul verma

An expired domain is likely to have an existing backlink profile and therefore rank higher in search engine rankings than new domains. Furthermore, since the domain has already been used before, setting up and launching a website can be much faster.

jawadsatti

You're considering buying an old domain with non-thematic links? That's a recipe for disaster. Those links might be seen as manipulative by Google, and you risk getting penalized. Aged domains can be beneficial, but not when they come with a baggage of low-quality links. You're better off starting fresh with a new domain and building a solid link profile from scratch. Don't waste your money on a potentially toxic domain. Instead, invest in creating high-quality content and building a strong brand.
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