There is a lot of discussion about acquiring funds from investors and using them to establish an office and hire employees. While these steps are important, there are few detailed articles that delve into how money is specifically allocated towards website development and promotion.

Some may suggest investing in SEO experts and advertising through banners. But what happens next? What if SEO brings some results, but advertising doesn't? How should one proceed while still spending money? It would be helpful to provide further clarification.

When it comes to allocating funds for website development and promotion, it is important to consider a well-rounded approach that includes various strategies. While investing in SEO experts and banner advertising are indeed popular methods, there are several other avenues to explore.

If SEO brings some results but advertising doesn't, you can consider reallocating some of the advertising budget towards other marketing channels. For example, you could invest in content marketing, social media advertising, influencer marketing, or email marketing campaigns. These strategies can help generate organic traffic, engage with your target audience, and promote your website effectively.

It is also crucial to continuously analyze and track the performance of your marketing efforts. By monitoring key metrics such as website traffic, conversion rates, and customer engagement, you can identify which strategies are working and make informed decisions about how to allocate your funds.

Additionally, conducting market research and competitor analysis can provide valuable insights into the most effective marketing channels for your specific industry or target audience. This information can guide your decision-making process and help you allocate your funds strategically.

Ultimately, the key is to be flexible and adaptable with your marketing strategy. Experimenting with different approaches and monitoring their outcomes will allow you to optimize your spending and achieve the best possible results for your website promotion efforts.

considerations when it comes to allocating funds for website development and promotion:

1. User Experience (UX) Design: Investing in UX design is crucial for creating a user-friendly and visually appealing website. Allocating funds towards intuitive navigation, responsive design, and seamless user interactions can significantly impact the success of your website.

2. Content Creation: High-quality content is essential for attracting and engaging users. Allocating funds towards content creation, such as blog posts, articles, videos, and infographics, can help drive organic traffic, establish thought leadership, and improve search engine rankings.

3. Pay-per-Click (PPC) Advertising: In addition to banner advertising, consider allocating funds towards PPC campaigns, such as Google Ads or social media ads. PPC ads can provide immediate visibility and targeted traffic, allowing you to reach specific audiences based on keywords, demographics, or interests.

4. Conversion Rate Optimization (CRO): Optimizing your website's conversion rate is critical for turning visitors into customers. Allocating funds towards CRO strategies, such as A/B testing, landing page optimization, and user behavior analysis, can help improve the effectiveness of your website in achieving your business goals.

5. Social Media Marketing: Investing in social media marketing can help increase brand awareness, engage with your audience, and drive traffic to your website. Allocating funds towards social media campaigns, sponsored posts, or influencer collaborations can yield results in terms of reach and engagement.

"Everything has already been invented before us" - it is extremely challenging to amaze a startup nowadays, and any domestic startup (including the CIS) is essentially a reinterpretation (often in a negative way) of established Western ideas.

If you have created a tool that someone should use, the only way to get people to actually use it is by allowing them to try it out and continuously adapting and refining it based on their requirements.

From a marketing perspective, this can be achieved through a minimally intrusive email newsletter that is as persistent as possible. It can include fun updates about the project and other related news. Have you come up with unique features that competitors don't have? Don't rush to release them to the public. Let the audience simmer and experience your product. Allow them to feel and touch it without immediately seeing the difference from existing alternatives or obvious benefits. The boiling point can be determined by engagement metrics. For example, if you send 1000 emails, and 800 are delivered, and 300 recipients interact with it in some way, then repeat the process until the situation changes, such as sending 1000 emails, where only 100 are delivered, and only 1 person interacts, and 5 people write angry support emails demanding to be removed from the database.

When a client is angry at you, it means they know you, and it's an opportunity for you to make improvements. Add those unique features and send a joyful email in the style of "You asked for it - we made it happen." By navigating the fine line between love and hate, you can attract loyal customers rather than just building an audience.

I believe it all depends on the nature of your project, such as whether it is an online platform catering to lawyers or physicists.

1. Sending emails to acquaintances and friends, and requesting them to pass it on.
2. If there are any updates or news, writing about them and distributing them to the media.
3. Sharing links to your platform on various groups in social networks like VK, etc.
4. Investing in advertising, preferably not in the form of banners but through links. It is even better to pay for specific actions such as registration, downloading, or filling out questionnaires.
5. Sending targeted email newsletters, ensuring they are not considered spam. There are paid options available, such as advertising services like Spaylog or Hotlog. If your service doesn't offer this option, you can propose it to them and become their first customers, provided they have a database of customer contacts.
6. Implementing effective SEO strategies to improve search engine visibility.
7. Employing video SEO techniques to optimize video content on platforms like YouTube.
8. Participating in contests and rankings to gain exposure.
9. Organizing contests to attract attention and engage the audience, such as offering a new iPhone 4 as a prize to individuals who bring in the most new friends, and so on.
10. Exploring other advertising methods that suit your specific project.

However, I disagree with the notion that a good service should not be advertised. Advertising is a common practice employed by companies across various industries, including Facebook, Google, Porsche, Mercedes, and Coca Cola, albeit in different ways.

Web optimization attempts to get your webpage higher in the natural rankings so you rank for clients composing questions material to your substance. Advertisements permit you to target specific watchword expressions and afterward make a promotion that advances your site and content for those utilizing those catchphrases

An SEO marketing strategy is a comprehensive plan to get more visitors to your website through search engines. Successful SEO includes on-page strategies, which use intent-based keywords; and off-page strategies, which earn inbound links from other websites.