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Monthly Tasks of an SEO Optimizer

Started by aNaimeCheffeve, Jan 30, 2024, 06:15 AM

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aNaimeCheffeveTopic starter

How much work is typically completed by an SEO optimizer in a month for an online store? Does the cost usually cover the creation of articles and purchasing of links?
As the owner of an online store, what should I expect from the webmaster? Should I require reports on the SEO activities?

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Greenleesh

I can tell you that the work completed by an SEO optimizer for an online store can vary depending on the size of the store, the competitiveness of the industry, and the goals of the business. Typically, an SEO optimizer will engage in keyword research, on-page optimization, technical SEO audits, content creation, link building, and monitoring and reporting on key performance indicators (KPIs). The cost for these services may or may not cover the creation of articles and purchasing of links, as these activities can be additional services with separate pricing.

As the owner of an online store, you should expect the webmaster to have a comprehensive understanding of SEO best practices and to be able to implement strategies that align with your business objectives. The webmaster should also stay up-to-date with search engine algorithm changes and industry trends to ensure that your store remains competitive in the online market.

It is advisable to require regular reports on the SEO activities from the webmaster. These reports can provide insights into the progress of SEO efforts, organic search traffic, keyword rankings, backlink profile, and other important metrics. By reviewing these reports, you can gain a better understanding of the impact of SEO on your online store's performance and make informed decisions about future strategies.
The work of an SEO optimizer for an online store can be multifaceted and should be tailored to the specific needs of the business. Effective communication with the webmaster and regular reporting are essential for maximizing the benefits of SEO for your online store.
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MashaMarkoma

The inquiry is not clear.

Each professional may have their own interpretation of the required tasks, based on their expertise and knowledge, as well as their associated costs.

The specific needs for work heavily rely on the type of website being promoted. For instance, an e-commerce site typically demands a substantial amount of work.

During the process of promotion, the tasks can vary significantly - these include analysis, technical optimization, semantic core development, and numerous other activities.

To simplify, the process generally involves the following steps:

1. Prior to commencing promotion, the site is audited to identify existing deficiencies and to prepare recommendations for developers to address them.
2. A semantic core is constructed based on the product range and demand in a particular region, with potential adjustments to the site structure made accordingly.
3. Analysis of main competitors' sites is conducted based on the prepared core, including their promotion methods.
4. Technical optimization of the site and basic optimization of site pages are carried out.
5. Configuration of analytics systems like goals in Yandex Metrica and Google Analytics.
6. Subsequent ongoing efforts are dedicated to enhancing the site - modifying text, optimizing product cards and categories, and introducing new features for improved user experience.

The comprehensive list of tasks is extensive, and it would be impractical to elaborate further, especially as different projects may require different services.

When estimating costs, the primary component is the labor cost of a specialist. While some individuals only consider the budget for promotion to cover the cost of links, it is not advisable to engage with such providers.

It is possible to negotiate with the service provider for a fixed fee in addition to a separate budget for texts and links, if necessary.

Typically, specialists are not very receptive to detailed client requirements without payment, strategizing, etc., as most clients tend to either remain silent, deliberate extensively, or seek cheaper alternatives.

If you are serious about addressing the issue, it is recommended to commission a preliminary analysis to outline the anticipated work (post-site analysis) and discuss any potential additional expenses. It is crucial to communicate with the service provider and verify their competence.

What to expect from SEOs
This could include reports on the work performed within a specific timeframe (to enable independent assessment by third-party experts in case of queries), or you may consider a reporting format that suits your preferences.

P.S. In the initial months, particularly for newer e-commerce stores, one should not anticipate a sudden surge in sales. SEO is a long-term investment, contrary to the common misconception of achieving top rankings in a matter of weeks by paying $500 and making a profit of $10,000.
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ftomode

As an SEO specialist, my primary responsibilities revolve around enhancing conversion rates and attracting targeted visitors to a website. It's not merely about bringing in a large number of visitors, but rather ensuring that they are the right audience who are likely to make a purchase. Filtering search queries is crucial to draw in the intended demographic and also those who may not have initially visited for a purchase, but have potential to convert.

1. Similar to many other professions, SEO demands continuous work. The landscape in this field evolves rapidly - just 2-3 years ago, one could create a website without much thought to optimization, publish inexpensive content, acquire links from various databases, and wait for traffic. However, the dynamics have changed significantly and there are projected shifts in the coming years as well.

2. No, it's not feasible. If a company offers a $1K salary to an SEO professional while expecting them to cover the cost of links and content, it's impractical. Costs should be separate. Moreover, such an approach would prompt SEOs to economize by purchasing low-quality links and content, ultimately diminishing the website's performance.

3. I believe that the focus should be on outcomes rather than mere reports. Demanding results will incentivize productive work. While some may disagree with this perspective, I stand by it.

P.S. This platform isn't typically frequented by SEO professionals, as they tend to gather on forums. Nonetheless, I felt compelled to share my insights here. Despite this, there are certain individuals within the SEO community who garner negative sentiments due to their practices.
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rahul verma

A successful SEO monthly checklist should include a combination of tasks and strategies to improve a website's visibility and rank in search engine results pages. A monthly SEO plan should include several key elements to ensure its success. First, keyword research is critical to a successful SEO monthly task list.

EnsurdyrorE

A solid month's work should include deep competitor analysis, 10-15 killer content pieces, and legit backlink outreach, not just spammy directory submissions. Costs for articles and links? Don't expect them covered - agencies nickel-and-dime you for that extra juice.

Your webmaster better not just sit on their hands, demand they show site speed fixes and traffic growth, or they're just leeching your budget. Reports? Hell yeah, insist on detailed breakdowns of every move, or you're just funding their coffee runs while your SERPs tank.
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