India is among the rapidly developing nations, but waste generation has doubled and is expected to triple by 2025, posing a serious concern. The increasing amount of garbage in landfills, including toxic solid waste, plastic waste, battery waste, automobile waste, etc., highlights the urgency of implementing strategic waste management measures. Various recycling companies in India are undertaking the mission of promoting reusing and recycling of products to reduce the growing waste stream.

Consumer behavior plays a vital role in the initiative too, with recycling companies and producer responsibility organizations such as Karo Sambhav striving to make recycling a regular lifestyle. This not only helps to mitigate the adverse effects of toxic waste streams on the environment, but also aims to reduce stress on raw materials and resources. It's worth noting that resources are limited, and recycling can increase the lifespan of end-of-life products while minimizing resource mining and environmental degradation.