Have you ever heard of the circular flow of economic activity, which is a key aspect of strategic waste management practices? This concept illustrates how production and consumption work within a market economy. A circular economy views waste as a valuable raw material, and it encourages producers to create eco-friendly products that can be used for a long time.

After a product has reached the end of its life, instead of throwing it away, a circular economy promotes recycling and repurposing. While the dismantling and repurposing of waste is often left to the informal sector, the percentage of recycling is still quite low. To reduce waste creation, producers and manufacturers are urged to partner with authorized recyclers.

Karo Sambhav, a leading Producer Responsibility Organisation in India, aims to help businesses and bulk consumers adopt a circular way of life. By embracing this approach, we can all play a role in ensuring more sustainable and efficient use of resources.