I'm planning to develop a bag-selling website.
What's the optimal engine to use for creating and optimizing it manually?
There are divided opinions about it - some suggest using Wordpress due to numerous plugins and easy optimization. Others suggest writing the website yourself, using PHP for instance.
Can you point out the factors that impact search engine optimization? Also, I'd appreciate it if you could mention the advantages and disadvantages of a WP site versus a custom-made one.
When it comes to choosing CMS CMF Frameworks, there is no one right answer. The decision largely depends on the specific task at hand and the client's budget. For example, if you need a CMS for IM, you could consider options like WordPress with Woocommerce or OpenCart. If you require a CMF, ModX might be a good choice. As for frameworks, your decision will depend on your YAP and personal preferences or skills. Some popular options include Yii2, Laravel, Symfony, and more.
Regarding search engine optimization, there are certain rules that apply to all sites, regardless of their CMS or framework. For instance, you'll want to connect SSL, focus on pagespeed, optimize images, implement turbo pages and amp versions of the site, provide a site map, offer high-quality and unique content, ensure your domain is not on any blacklists, include robots.txt, host your site on a powerful server close to your main traffic source, add a favicon, provide markup for your site and menu, implement competent SMM, advertise on third-party sites, and build high-quality permanent links on other resources. When comparing the pros and cons of a WordPress site versus a self-written one, keep in mind that your skill level will affect your ability to optimize the latter option. Similarly, any CMS can be removed.
If you don't have a budget, there are plenty of free CMS options available for online stores. It's not advisable to use WB as it's designed for content projects and converting it into a store would be like turning a boat into a car.
On the other hand, if you do have a budget, you can find a CMS specifically designed for stores within 30,000 rubles. However, keep in mind that there will still be costs for modules to expand functionality. Consider your goal for creating the store - is it for sales or for PHP skill development?
The quality of optimization for your website will depend on the competence of your SEO specialist and programmer. While there is a basic list for optimization, an experienced SEO specialist knows the entire list and can ensure the correct execution.
There are two options for creating and optimizing your website. The first is to do it all yourself, but there is a high likelihood of not doing it correctly and having to spend additional time and money on consultations or promotion services. The second option is to create the website yourself and hire an SEO specialist for specific stages, such as creating a TOR and performing an audit after launch.
It's important to remember that combining multiple roles, such as programmer/SEO/marketer/admin/copywriter, does not necessarily result in better outcomes. It's better to have individuals who specialize in each role, honing their skills over time.
My recommendation for anyone looking for an engine is to opt for a commercial one. Modern engines should be time-saving tools rather than sources of problems, otherwise you'll end up spending more time fighting with the engine than running your business.
To successfully promote your website through SEO, it's important to evaluate your competition and find ways to compete with larger marketplaces and established brands. Some strategies for achieving this include optimizing logistics and delivery systems, establishing regional branches, targeted advertising, and SMM promotion across major social networks. Determining the optimal balance between production costs and retail prices is also crucial.
Promoting your store online involves a long-term strategy that requires patience, perseverance, and a budget for sustained growth. While it's possible to promote an online store independently, it takes a lot of effort and time. It's important to ask yourself if you have the resources to commit to a multi-year plan for promoting your store online.
When it comes to creating and optimizing a bag-selling website, there are several factors to consider for search engine optimization (SEO). Some of the key factors that impact SEO include:
1. Site Structure: Ensuring a logical and well-organized site structure helps search engines understand the hierarchy of your website.
2. Page Load Speed: Faster loading websites generally have better user experience and are favored by search engines.
3. Mobile-Friendliness: Making your website responsive and optimized for mobile devices is crucial as search engines prioritize mobile-friendly sites.
4. On-Page Optimization: Optimizing content, meta tags, headings, and URLs with relevant keywords helps search engines understand the relevance of your website.
5. Content Quality: Producing high-quality, unique, and engaging content that aligns with your target audience's interests is important for SEO.
6. Backlinks: Acquiring high-quality backlinks from reputable websites can significantly boost your website's credibility and visibility in search engine rankings.
7. Keyword Research: Conducting thorough keyword research helps you identify the terms and phrases your target audience is searching for. Incorporating these keywords strategically into your website content can improve its visibility in search engine results.
8. URL Structure: Creating clean, descriptive, and keyword-rich URLs helps search engines understand the content of your web pages and improves their chances of ranking higher in search results.
9. Meta Tags: Optimizing meta tags like the title tag and meta description with relevant keywords and compelling descriptions can impact click-through rates from search results.
10. Image Optimization: Optimizing images by reducing file sizes, using descriptive filenames, and adding alt text helps search engines understand the content of images and can improve your website's ranking in image search results.
11. Social Media Integration: Integrating social media sharing buttons on your website allows users to easily share your content, increasing visibility and potential backlinks.
12. User Experience: Providing a positive user experience through intuitive navigation, clear calls-to-action, and fast loading times can indirectly impact SEO by increasing user engagement and reducing bounce rates.
13. Local SEO: If your bag-selling website targets a specific geographical location, optimizing for local SEO (such as including your location in keywords and creating Google My Business listings) can help improve visibility in local search results.
Now, let's discuss the advantages and disadvantages of using WordPress (WP) versus creating a custom-made website.
Advantages of WP:
1. User-Friendly: WP offers an intuitive interface and a wide range of plugins, making it easy for non-technical users to build and manage a website.
2. Plugin Ecosystem: WP has an extensive collection of plugins for various functionalities, including SEO optimization plugins, which can simplify the optimization process.
Disadvantages of WP:
1. Flexibility Limitations: WP follows a specific framework, so customization options may be limited compared to a custom-made website developed from scratch.
2. Security Vulnerabilities: WP's popularity makes it a frequent target for hackers, so regular updates and security measures are necessary to protect your website.
Advantages of Custom-Made Website:
1. Full Control: A custom-made website allows you to have complete control over the design, functionality, and scalability of your website.
2. Unique Design: A custom-made website allows you to create a unique user experience tailored specifically to your brand and target audience.
Disadvantages of Custom-Made Website:
1. Development Time: Building a custom website from scratch usually takes more time than using pre-built platforms like WP.
2. Technical Expertise: Developing and maintaining a custom-made website typically requires greater technical expertise and ongoing support.
Think of creating a website as opening a shop in a busy town. You want people to discover you effortlessly, just like putting up a vibrant sign that says, "Welcome!" This is where SEO, or Search Engine Optimization, steps in – it's like making that sign really stand out and say, "Come on in!"
1.Choosing the Right Keywords
2.Quality Content
3.Smooth Navigation
4.Mobile-frindly
5.Speed
6.Meta Tags
7.Backlinks
8.Regular Updates
Keep in mind, SEO isn't a one-and-done task. It's more like caring for a garden. The more attention you give it, the better your website will thrive in the online world, attracting more visitors and potential customers. Great! Get ready to dig in and start growing your online garden. Let's get to work!
Factors impacting SEO include content quality, site speed, mobile-friendliness, and relevant keywords. WordPress offers easy optimization through plugins, while coding from scratch allows full customization. Choose based on your technical comfort and customization needs. Either way, focus on great content and technical aspects for better SEO!
Make your site interesting and useful.
Know what your readers want (and give it to them)
Act in a way that cultivates user trust.
Make expertise and authoritativeness clear.
Provide an appropriate amount of content for your subject.
Avoid distracting advertisements.
Use links wisely.
Optimizing a website for search engines requires more than simply integrating keywords. It should be designed to provide a user-friendly experience, load quickly, and be responsive to mobile devices. The importance of regularly updating quality content and building quality backlinks cannot be overstated. By focusing on these elements your website will be ranked higher in search engines and attract organic traffic from search engines.
Several key strategies are involved in optimizing a website for search engines. Incorporate your target audience's search terms in your content, titles, and meta descriptions by conducting keyword research. Ensure that your website is mobile-friendly and has fast loading speeds, as these factors are crucial for both user experience and search engine ranking. Enhance user engagement by using clear navigation, high-quality content, and internal linking. The last step is to regularly update your website with fresh content so that you can maintain its relevance and rank higher on search engines.
To improve search engine visibility, SEO-optimized websites use relevant keywords, fast-loading pages, mobile-friendly designs, clean URL structures, quality content and appropriate meta tags.