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FB ads vs Google ads

Started by morisss, Aug 26, 2022, 04:39 AM

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morisssTopic starter

Hello! As I have a very restricted budget for advertising my website, I was wondering if you could offer me some suggestions. What is the most effective traffic pouring service that you would recommend?
My target audience is young male gamers between the ages of 16-25. Do you know of any other popular platforms that would be suitable? Thank you kindly in advance.
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RankWebSEO

If you're searching for an audience interested in gaming and have a limited budget, Facebook may be a superior option compared to Google ads. This is because Google has tough competitors who invest large amounts of money on their ads. On the other hand, with Facebook, you can set age ranges, locations, and other restrictions like budget. Even with a small budget, you can still achieve a positive response due to the vast number of people who use Facebook for gaming purposes.


In addition to Facebook, there are also other social media platforms that you can leverage to reach your target audience. Twitter, Instagram, and Reddit are also great options to consider. It's important to note that utilizing influencers or popular YouTube channels in the gaming community can also have a significant impact on your ad performance. Another effective tactic is to implement referral marketing or incentivize your users to share your content with their friends or followers. By focusing on creating engaging and shareable content, you can organically grow your audience and achieve more traction for your website or brand.
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bhupeshsharma

It's difficult to provide a definitive answer as each case is unique and dependent on the niche and goals of the client.

Despite this, it's important to note that advertising on Google and Facebook can be beneficial for reaching users at various stages of the sales funnel. With Google, the focus is on ad quality and relevance, with the goal of directing highly targeted traffic to websites. Alternatively, Facebook provides access to a vast audience of over 1.82 billion monthly active users, with the potential for granular targeting based on personal interests and values.

When creating Facebook ads, it's important to keep in mind that it's a visual platform, meaning that investing in visual content can greatly improve performance. Videos and images both work well for showcasing products, but creating high-quality visual content can require significant investment.


It's worth noting that both platforms have their respective strengths and weaknesses, and it's important to choose the one(s) that align most closely with your business objectives. Additionally, leveraging the strengths of both platforms in tandem can sometimes yield the best results. Ultimately, finding the right balance and mix of advertising channels is key to delivering positive returns on investments.
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Bob Bigelou

You have provided too little information. If you just need to "catch up" with just traffic to the site, even if it's determined (guys 16-25), then there is no difference between Google and Facebook, but if the goal is to find a future lead, then I would recommend Facebook. I also recommend turning to advertising on gaming and streaming platforms like Twitch. As I said earlier, it all depends on the purpose of the advertising campaign. And yes - YouTube in terms of game traffic (if there is video content on the portal) shows the best results.
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lipikatech


First, consider your client's specific campaign goals. Are they focused on making more sales as quickly as possible? If so, Google Ads may be the better choice. If they're looking to expand brand recognition or reach a wider audience, on the other hand, Facebook Ads may be the better choice
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anilkh7058

Face book ads we can do it without any charge or if required it may take very low budget.. also on facebook we can get good traffic than Google ads.
software development company
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cnacer

Given the description of your target audience, here are several platforms and methods on which you may want to consider focusing your budget:

Social Media Advertising - Facebook & Instagram: These two platforms are highly effective for targeted advertising. They allow you to advertise to very specific demographics, like 'male gamers between the ages of 16-25'. As of my knowledge cutoff in September 2021, Instagram leans towards a younger demographic more so than Facebook, making it potentially even more suitable for your needs. The cost of advertising can be relatively low depending on how narrow your targeting is.

Reddit: Reddit ads could be very helpful considering your audience. There are many subreddits that cater specifically to gamers, such as r/gaming, r/pcgaming, and game-specific communities. The cost of advertising on Reddit can be significantly lower than other platforms. However, keep in mind the community nature of Reddit: users appreciate transparent, creative, and engaging content, so your ads should follow this style.

Twitch: This is a platform mainly for streaming video games and it has a huge base of gaming viewers, most of whom are males in the age range you're targeting. You could consider partnering with some streamers to promote your website or Look into Twitch ads.

YouTube: This platform similarly offers targeted advertising on gaming channels and videos. Many gamers stream or post video content here as well.

Discord Servers: Many online games and communities have active Discord servers. Becoming involved in these servers can often allow for low-cost promotion, particularly if you are adding value to the community in some way.

SEO (Search Engine Optimization): While not a traffic pouring service, this a crucial strategy for any website. Ensure your site is optimized for search engines. This could include creating game-related content that would attract your target audience, thereby boosting your organic search rankings.

For each of these, remember that engaging content is key. The gaming community generally appreciates content that is genuine, fun, and connected to the games they love. Tailoring your content to match these preferences can significantly increase the effectiveness of your promotions, even on a limited budget.

Another cost-saving tip is to track and measure the results of your campaigns. Focus your resources on the platforms and kinds of campaigns that work best for you, optimizing over time.

Lastly, keep in mind that new platforms emerge all the time, especially in the gaming industry, and remaining adaptable to new trends could give you a leg up on these platforms before they become oversaturated with advertisers.

Finally, remember that good content, a robust community, and an appealing UI/UX on your website are just as important as driving traffic. Make sure that you're not only bringing users in but also giving them strong reasons to stay and come back.


 let's delve into some more strategies:

Influencer marketing: You might want to consider partnering with micro or nano-influencers. These influencers don't have the largest followings (usually under 10k followers), but their audiences are often highly engaged and devoted. They may welcome the opportunity to partner or collaborate on a paid promotion, and the cost of working with them will be a fraction of what you'd pay for a larger influencer.

Content marketing: Sharing valuable, high-quality content for free can attract visitors to your site. You could create game reviews, tutorials, or e-sports commentary, for example. Write about what you know and care about which should align with your site's purpose. Be mindful that this content should be SEO-friendly to help increase its visibility on search engine results.

Collaborate with other websites or gaming communities: Consider guest blogging or cross-promotion of content. If you are present where your audience already hangs out, you can tap into existing communities. Ensure any collaborations are mutually beneficial.

Email marketing: If you can get visitors to sign up for newsletters or updates, you're creating a long-term connection with potential for repeat visits. Make sure you're providing value in your emails, whether it's information, entertainment, special deals, etc.

Use Gamification: A little gamification on your website can also help, e.g., giving achievement badges or rewards to visitors for checking out different parts of your website or sharing your content.

Create a Community: You can create chat rooms, discussion boards, or online events related to gaming. This makes your website not just a place to visit, but a community to be part of, increasing user engagement and return visits.

Run Contests and Giveaways: Gamers often respond positively to contests and giveaways, which could offer gaming gear, game codes, or other relevant prizes. These campaigns can generate buzz and drive traffic, especially when tied to social sharing.

Utilize free listings: There are various free business listing sites like LinkedIn Company Directory, Apple Maps, Bing, Yelp, etc., where you can list your website. This will help in improving your digital presence and hopefully drive some traffic.

Host Webinars or Live Streams: This can be an effective way of driving traffic if you have interesting or valuable information to share with your target audience. Your webinar or stream could be about video game strategies, industry trends, or new releases. Promote the event on your website, social media channels, and to your email list.

Podcasting: Start a podcast about games. Podcasting has been increasing in popularity over the years and can be a good way to reach your target demographic. Discussing the latest trends in gaming, interviewing developers or e-sport athletes could be some of the topics.

Engaging with Communities: Don't just focus on promoting yourself in gaming communities — actively engage with the members. By providing thoughtful comments and initiating meaningful discussions, you can raise your profile and drive interested users to visit your site.

Use TikTok: With the right content, TikTok can be a great tool for reaching younger users. It thrives on fun, lighthearted content, so consider ways to showcase your games in a humorous or otherwise engaging light.

Partner with Game Developers: Partnering directly with game developers or indie studios for exclusive release news, special promotions, or events could drive significant interest in your website.

Implement a Referral Program: Offer something of value to your existing users if they refer others to your site. This could be exclusive content, special features, discounts on merchandise, or other incentives.

Lastly, while it's not a "traffic pouring" strategy per se, always remember the importance of a positive user experience. All the traffic in the world won't mean much if visitors aren't enjoying your site, finding it useful, or finding it easy to navigate. Regularly seek out feedback from your users, make adjustments where necessary, and continually look for ways to enhance your site. A satisfied user can turn into a repeat visitor, and even a brand advocate who shares your site with others.
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PriyankaRathod

Hi there! With your target demographic being young male gamers (16–25 years old) and your limited budget, I advise experimenting with social media advertising. This demographic is drawn to platforms like Instagram and TikTok, which also provide affordable, targeted ad options. Promotions and images pertaining to games are examples of engaging content that can successfully grab their attention. For real promotion, look into influencer collaborations with the gaming community. These platforms frequently offer a strong return on investment, guaranteeing that your brand connects with your target market without going over budget. Hope this helps! Happy advertising and gaming!

rahul verma

How they're different: Google Ads' most popular ad, the Google search ad, is text-only. Google display ads include an image, but offer less options for creativity. Facebook Ads, however, offer greater flexibility. They are typically more visually driven and include images, videos, and carousels.

shreecaterers

The difference between Facebook ads and Google ads is that Facebook ads allow you to target specific audiences based on their interests and behavior, which is ideal for building brand awareness. Google AdWords targets user intent through search, making them a highly effective tool for high-conversion, intent-driven marketing campaigns.
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