From SEO to SMM: Impossible Expectations of a Marketing Professional

Started by samarsing, Jul 25, 2023, 12:18 AM

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samarsingTopic starter

Greetings everyone!
Honestly, I'm overwhelmed by the world of marketing.
I dedicated five precious years of my life to studying marketing at university, which were undoubtedly the best years of my life.
However, the knowledge I gained seems outdated and unnecessary now.
In today's marketing field, it seems that 90% of the time, companies are looking for SEO experts.
It's like promoting your uncle's website so he can make some money. It sounds absurd, doesn't it? If I know how to promote websites, wouldn't it be wiser to create my own and keep all the profit instead of just 10%? But this is just me going off on a tangent.
The marketing industry is very specific and dehumanizing. Job postings often emphasize the need for relevant experience in a particular niche. For instance, they may require someone with marketing experience specifically in promoting bubble rubber products. Isn't it ridiculous that if you've only promoted socks before, you're stuck with just socks? Absurd.

But here are the main issues:
1) Job descriptions are excessively long, making it necessary to scroll down endlessly to read the entire list of responsibilities.
They expect one person to handle everything from SEO to SMM, PR, entertainment, and graphic design. And all of this for a mere salary of 30 thousand rubles.
2) Experience is the biggest hurdle. Nowhere else have I seen such discrimination based on experience as in the marketing field. Everyone wants experienced professionals, leaving recent graduates with no chance. Moreover, how can one gain experience in SEO without having their own website? Where do I get a chance to practice and improve my skills?


It's important to remember that industries evolve over time, and marketing is no exception.

Regarding your point about SEO, it is indeed a sought-after skill in today's digital landscape. However, marketing encompasses various disciplines beyond just SEO. While SEO is crucial for online visibility, it's not the only aspect of marketing. There are still opportunities for creativity, strategic thinking, content creation, and other marketing avenues that may align more with your interests and skill set.

To gain experience in SEO, you don't necessarily need your own website. There are alternative ways to practice and demonstrate your skills. You can explore freelance projects, internships, or work on personal projects related to improving website visibility. Additionally, continuously learning and staying updated on industry trends and best practices will help you remain relevant in this fast-paced field.

It's understandable that job descriptions can be overwhelming, but it's important to focus on your strengths and find positions that align with your expertise and passions. Sometimes, companies may request specific experience to ensure a good fit for their unique needs. However, many employers also value transferrable skills and potential, so it's essential to highlight those aspects during interviews and applications.

Marketing field is broad, and there are opportunities beyond what may initially appear. Exploring different sectors, networking with professionals, and keeping an open mind can help you discover areas where you can excel and find fulfillment. Don't lose hope, as perseverance and adaptability are key traits in any dynamic industry like marketing.


If you lack relevant experience and struggle to apply it to current realities, or if you're too proud to train in a smaller studio and gain experience, you may continue to suffer from a lack of clarity.

The fact that SEO constitutes 90% of marketing reflects a clear understanding of the global market. It might be better for you to consider retraining for a different field, such as learning JS and pursuing more lucrative opportunities.

Regarding the notion of "easier business," it's important to take responsibility and establish a real business. If you crave quick money and have confidence in your abilities, arbitration might be a viable option. That's where you can truly prove yourself without having to bow down to others. Engage in divine marketing, generate income, or open a business. But refrain from boasting about it on forums, as it appears you may be more interested in showing off than seeking knowledge. I apologize for being blunt. Taking courses will likely yield similar results to your formal education. Instead, you can pursue freelance projects and self-study, learning about SEO, PPC, and other aspects through articles and practice. Only then will you grasp the concepts of strategy, omnichannel, and analytics, and truly delve into the world of marketing, which requires practical experience (as it should be).


Classical marketing knowledge is always valuable and relevant, it just needs to be carefully studied. During my time in university (specifically, studying advertising at SPbGUP), I delved into classics like Trout.

Based on my personal experience, I started working during my third year of studies and by the fourth year, I was already working full-time. I would skip classes and work from 12 to 20, so gaining that initial experience as a student is crucial. But even if you haven't started yet, don't worry - many people are in the same boat and everyone eventually goes through it.

SEO is definitely important in many cases, but it's not always the be-all and end-all. It's impossible to master everything - SEO, targeting, contextual advertising, social media marketing, as well as traditional marketing concepts such as Unique Selling Proposition (UTP) and positioning. These skills either come with a lot of experience or you can have a basic understanding of all of them.

My advice is to choose 1-2 core areas and specialize in them, for example, SEO + contextual advertising or social media marketing + targeting. It's important to accumulate practical knowledge and experience in these specific domains, which can then be valuable and marketable.

And if you really want to gain hands-on experience, consider interning at an advertising agency! It's a great way to learn and apply your skills in a real-world setting.


The marketing field can be demanding, requiring a wide array of skills. Start small, perhaps with internships, to gain practical experience and continue learning. It's a journey.


It's true that the emphasis on specialized skills like SEO can make it seem daunting for someone with a broader marketing background. However, there are ways to adapt and thrive in this environment.
Firstly, consider leveraging your existing knowledge of marketing to specialize in a niche that interests you. For example, if you have experience in traditional marketing techniques, you could combine that with SEO skills to offer a unique value proposition to potential employers. By positioning yourself as a holistic marketer with a deep understanding of SEO, you can stand out in a sea of specialized candidates.

Additionally, don't underestimate the power of continuous learning. The digital marketing landscape is constantly evolving, and there are always new tools and techniques to master. Consider investing time in online courses or self-study to update your skills and stay competitive in the field. This proactive approach will also demonstrate to employers your willingness to adapt and grow with the industry.

When it comes to gaining practical experience in SEO, consider creating your own website or blog as a testing ground. This will not only allow you to practice SEO techniques but also serve as a portfolio to showcase your skills to potential employers. Furthermore, reach out to small businesses or nonprofits and offer to help them with their SEO efforts on a pro bono basis. This hands-on experience will not only build your portfolio but also provide valuable real-world insights.

Finally, networking is crucial in the marketing industry. Attend industry events, join professional associations, and engage with like-minded professionals on social media platforms. Building a strong professional network can open doors to opportunities and mentorship, even in a competitive job market.
While the current marketing landscape may seem overwhelming, there are strategies you can employ to carve out a rewarding career path. By combining your existing expertise with a willingness to adapt, continuously learn, gain practical experience, and network, you can position yourself for success in this dynamic field.


Switching from SEO to SMM might feel tricky, but let's break it down. SEO is about understanding online codes, while SMM is your chance to get creative. Enjoy the learning, stay curious, and see it as a cool journey to grow both professionally and personally.