I believe that the difference between SEO for online stores and SEO for information portals is quite significant. Store promotion requires a different approach compared to blogs, information portals, and magazines. SEO specialists need to focus on content, meta tags, and headlines, rather than relying solely on traditional methods like using magic tags such as b and i.
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When it comes to promoting news articles and blogs, the abundance of text allows for greater search result visibility, even if not on the first page. On the other hand, product cards in online stores often have limited content, such as photos, price, and a brief description, making it challenging to differentiate multiple URLs for similar products. This raises questions such as which URL to promote, how to handle duplicate content, and whether to use a canonical URL.
Moreover, there's the issue of title optimization for products. Should it focus on specific details like location and price, or stick to basic product information? Additionally, SEO experts often advise against targeting high-frequency queries, but is there harm in attempting to rank for them, even if not in the top positions?
The ever-changing opinions and edits from various SEO experts make it challenging to establish a unified strategy for online store promotion. Unlike text-based websites where uniqueness is achieved through varied content, online stores face difficulties due to numerous identical product descriptions and images. This raises doubts about the effectiveness of traditional SEO methods in such cases, leading to the consideration of behavioral factors and site recognition for success.
The promotion of online stores indeed constitutes a distinct SEO direction, requiring tailored strategies different from those used for blogs and news websites. Understanding the significant differences and adapting SEO methods accordingly is crucial for the successful progression of online store projects.
Do you think that the promotion of online stores is a separate direction in SEO, and what significant differences do you believe are worth paying attention to?
Or do you think that all projects should progress according to the basic canons of SEO?
I can confidently say that promoting online stores is indeed a distinct direction in SEO that requires tailored strategies different from those used for blogs and news websites. The significant differences that are worth paying attention to stem from the nature of content, user intent, and site structure unique to e-commerce platforms.
The content on online stores is often product-focused, with limited space for extensive textual information. Unlike blogs and news websites, where the abundance of text allows for greater search result visibility, online stores face the challenge of differentiating multiple URLs for similar products with limited content such as photos, price, and short descriptions. This raises questions about which URL to promote, how to handle duplicate content, and whether to use a canonical URL. Therefore, the approach to content optimization and keyword targeting necessitates a distinct strategy tailored to the specifics of product cards and categories within an online store.
Additionally, the structure of online stores, particularly the product pages and navigation, requires special attention in SEO. The organization of product categories, filters, and facets directly impacts the discoverability of products on the website. Unlike information portals, where the emphasis may be on blog categories and tags, online stores require a focus on optimizing category pages, product attributes, and filters to ensure a seamless user experience and search engine visibility.
Furthermore, the consideration of behavioral factors and site recognition becomes crucial for the success of online store promotion. While traditional SEO methods focus on content uniqueness, link building, and meta tags, the effectiveness of these methods in the e-commerce landscape is often challenged by numerous identical product descriptions and images. Therefore, understanding user behavior, optimizing for site speed, mobile responsiveness, and user experience metrics becomes integral to achieving SEO success for online stores.
The promotion of online stores constitutes a distinct SEO direction that demands specialized attention to content optimization, site structure, and user behavior. While the basic canons of SEO remain relevant, the nuances of e-commerce necessitate tailored strategies to navigate the challenges and leverage the opportunities for search engine visibility and user engagement.
I would recommend optimizing all pages of the website to ensure they contribute positively to the parent directory's search engine ranking. It's important to consider that duplicate content can harm SEO efforts. One approach to tackle this is through auto-generation of unique H1 and Title tags using a template, as these hold higher priority than the content itself.
In the case of a website with a large number of similar products, integrating the option for customer reviews with photos can enhance uniqueness and aid in indexing. Additionally, including a "Similar products" section can improve user experience and encourage further exploration of the website.
For optimal SEO, the H1 tag should incorporate a key query, such as "Men's sock size S available in Moscow with delivery..." to align with search intent.
Implementing Ajax filtering or, if not feasible, filtering with CNC generation along with permanent URLs for each filter set can attract traffic for low-frequency and local queries, contributing to overall site visibility.
When it comes to titling product pages, it's essential to consider the relevance of including location-based phrases like "Buy at a low price in Moscow." Ensuring the key query is included in the first words of the H1 is a crucial aspect for SEO.
Regarding the focus on low and medium frequency queries over high frequency ones, it's worth considering the potential benefits of targeting some high-frequency queries even if reaching top positions is unlikely. Incrementally improving rankings from the 20-30th page to the 3-5th page could still yield valuable traffic.
While it may take time, especially for newer domains, a long-term strategy should involve optimizing for high and medium frequency queries. Low-frequency traffic can be attracted through filtering pages. For midrange and low-frequency queries, creating specific filter pages with comprehensive descriptions, H1, and titles can effectively drive quality traffic to the website.
There are several notable differences in the approach to website promotion:
1. Tracking conversions is as important as monitoring traffic to evaluate the effectiveness of SEO for a business. Understanding the return on investment and the ability to scale these investments is crucial.
2. Identifying traffic growth areas on the site involves recognizing which types of pages attract the most traffic, such as product cards, categories, or article sections. Depending on this, the focus should be on optimizing the pages that generate the most traffic. For instance, if product cards drive the majority of traffic, preventing them from being marked as "Insufficient quality" in the index and optimizing them becomes a priority. Conversely, for monobrand websites, emphasis should be placed on promoting categories.
3. There are opportunities to attract traffic to less obvious pages, such as those generated by a "Smart filter" or through sorting, which requires the URL to be CNC.
4. The presence of diverse search results from aggregators, sorcerers, search engine services, and marketplaces adds complexity and interest to the task of selecting queries for site promotion.
5. Utilizing richer layout, micro-markup, and optimizing landing pages (categories/product cards) with additional blocks can enhance the SEO strategy.
6. Commercial factors play a significant role, particularly in contrast to information projects.
In essence, SEO for websites involves specific tasks beyond basic technical and internal optimization, distinguishing it as a distinct area of site promotion.
eCommerce SEO focuses on optimizing an online store to increase its visibility and drive more sales, while non-eCommerce SEO aims to improve the visibility and ranking of a website to attract more visitors and build brand awareness.
SEO for e-commerce includes optimizing product pages, user experience, and conversion rates in order to increase sales. Content quality, relevancy, and authority are important factors in attracting organic traffic and building trust for information websites. E-commerce SEO targets transactional keywords, while informational SEO targets educational or research-based queries. The requirements for strong keyword research and technical SEO are similar, but their goals differ - sales versus engagement.