One of the tools I rely on for analyzing site positions by keywords is a keyword ranking software. This tool helps me keep track of the website's ranking on search engines like Google and Yandex. Recently, a situation arose where I needed to verify the accuracy of the SEO expert's reports.



The expert submits a monthly report detailing the website's position in the search results for specific keywords. To ensure the correctness of the positions provided by the expert, I need to find a reliable method to independently verify these rankings.
How can I effectively validate the positions reported by the SEO expert? What are some best practices for cross-checking keyword positions to ensure accuracy and reliability?

One powerful approach is to utilize multiple keyword ranking tools to cross-verify the reported positions. Different ranking tools may use varying algorithms and data sources, providing a comprehensive perspective on the website's performance across search engines. Tools such as SEMrush, Ahrefs, Moz, and Serpstat can offer valuable insights into keyword rankings, enabling a thorough comparison against the expert's reports.
In addition, manually conducting searches using the targeted keywords on prominent search engines like Google and Yandex is essential. By performing incognito searches from different geographic locations, you can gain a firsthand understanding of the website's actual ranking positions. Furthermore, integrating browser extensions such as MozBar or Ahrefs' SEO toolbar can facilitate in-depth analysis of search results and aid in verifying the reported rankings.

Another effective method involves leveraging Google Search Console and Yandex Webmaster tools to access directly measurable data related to keyword performance. These platforms offer invaluable information on keyword impressions, clicks, and average positions, allowing for a comprehensive assessment of the website's visibility and ranking trends.

Furthermore, the utilization of rank tracking spreadsheets or software can streamline the process of compiling and comparing keyword positions over time. By systematically dоcumenting ranking fluctuations and trends, you can identify discrepancies between the expert's reports and the actual keyword standings.

Implementing a rigorous keyword validation process also entails scrutinizing the search engine result pages (SERPs) for localized and personalized results, considering factors such as user location, search history, and device type. This holistic approach ensures a thorough evaluation of the website's true positioning in the search results, instilling confidence in the accuracy of the provided reports.

Good day!

From my perspective, the most reliable information can be gathered from the following sources:

1. SEMrush
2. Serpstat
3. Allposition

The data they provide is quite consistent, although it's worth noting that SEMrush specifically focuses on Google.

The process of selecting keywords for search engine optimization involves using tools like SiteAuditor and Semonitor, or online services to analyze the search results. When conducting keyword research, it's important to keep in mind that search results are personalized, so checking in anonymous mode is recommended.
Additionally, it's essential to note that search results change slightly each day, even with regular updates. Evaluating the effectiveness of SEO should focus on the growth of target traffic rather than just positions in search results.

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