On the other hand, white hat SEO techniques are those that not only follow Google's guidelines but are also acquired ethically. However, SEO isn't that cut and dry. At times, link-building tactics become grey hat, meaning they don't necessarily break the rules, but they are morally ambiguous.

White hat SEO uses approved, ethical methods for long-term growth. Grey hat SEO uses risky tactics not clearly against rules.

White hat SEO follows search engine guidelines using ethical strategies, while grey hat SEO uses risky techniques that partially violate rules.

White Hat SEO follows search engine guidelines for sustainable rankings, while Grey Hat SEO uses risky tactics that may violate rules.