At present, I am evaluating Panopto, a product for video storage that seems like an excellent choice for educational material.
However, I'm curious if you're aware of any privately-hosted alternatives that I could market under my own brand.

Certainly, you have the option to create a bespoke application using open source technology. For instance, you could use Clip Bucket for the video aspect of the platform, and then perhaps integrate WordPress with Woo Commerce for your eCommerce requirements.
Alternatively, you could opt for a custom-built website, depending on how intricate you'd like the platform to be.

I attempted to use ClipBucket, an open-source YouTube clone that can be installed on a personal server. Unfortunately, I encountered numerous obstacles during the installation process, primarily due to the absence of installation instructions. After some research, I discovered a third-party guide and automated the installation process using Ansible.

However, the ClipBucket installation scripts were faulty, so I submitted a bug report. Despite several months passing, the developers failed to address the issue and, in fact, introduced additional bugs with each new release.

I gradually realized that ClipBucket's business model was based on consulting services. Although they provided their code for free, they charged for deployment assistance. As a result, it seemed that the company was not particularly interested in customers installing the product independently.

Yes, there are several privately-hosted alternatives to Panopto that you can explore. Here are a few options:

1. Kaltura: Kaltura offers a flexible video platform that can be hosted privately and customized to your brand. It provides various features for video storage, management, and delivery, including tools for education-focused content.

2. Brightcove: Brightcove is another popular video hosting and management platform that can be deployed on private servers. It offers robust features for organizing, streaming, and monetizing videos, with options for custom branding.

3. MediaPlatform: MediaPlatform is a secure enterprise video platform that can be hosted privately. It supports live streaming, on-demand video playback, and content management, making it suitable for educational purposes.

4. Ensemble Video: Ensemble Video is a video management platform designed specifically for education institutions. It allows private hosting and provides features like lecture capture, video editing, and accessibility options.

5. Vidyard: Vidyard is a video hosting and analytics platform that offers options for private cloud hosting. It provides features such as video embedding, customizable player, and detailed analytics to track viewer engagement.

6. JW Player: JW Player is a popular video platform that can be self-hosted on private servers. It offers advanced video delivery options, customizable player skins, and monetization capabilities.

7. Vimeo: Vimeo is known for its user-friendly interface and versatile hosting options. While it primarily operates as a public hosting platform, it also offers white-label solutions for private hosting and branding.

8. Wistia: Wistia is a video hosting platform focused on business use cases. It provides private hosting options, advanced analytics, and customization features. It is often used by marketers and educational content creators.

9. Uscreen: Uscreen is a video platform that allows you to create, monetize, and distribute video content under your own brand. It offers private hosting, built-in marketing tools, and options for subscription-based revenue models.

10. VidGrid: VidGrid is a video platform that offers private hosting options, customizable branding, and collaborative features. It includes tools for screen recording, video editing, and interactive quizzes.

11. MediaHaven: MediaHaven is a secure video storage and management platform that can be hosted privately. It provides advanced search capabilities, metadata tagging, and integration with other content management systems.

12. Brightspot: Brightspot is a content management system that includes video hosting capabilities. It can be deployed on private servers and customized to align with your brand. It offers features for organizing, managing, and delivering video content.

13. Frame.io: While primarily known as a collaboration platform for video editing, Frame.io also offers private cloud hosting for videos. It provides workflow tools, version control, and integration with popular video editing software.

14. MediaSilo: MediaSilo is a video sharing and collaboration platform that can be hosted privately. It offers tools for securely storing, managing, and sharing video content, with features like commenting, approval workflows, and advanced analytics.

15. Kollective: Kollective is an enterprise video platform that allows for private hosting and streaming of video content. It includes features such as secure distribution, bandwidth optimization, and real-time analytics.