I just hired an SEO expert who advised me to insert nofollow tags to all external links and move the SEO text towards the beginning of the code.
However, I was curious if these traditional techniques exercise any impact on search engine rankings in today's day and age.

Moreover, considering CSS, does the positioning of text still hold relevance for search engines? If the website is overloaded with irrelevant links, wouldn't the implementation of nofollow tags hide them from Google and Bing, thereby, preventing a drastic increase in the number of external links taken into account?

Utilizing the nofollow attribute is logical for concealing links to unwanted websites, but removing such links entirely may be more effective.
In cases where nofollowing is required, a viable option is to apply it to a link in an advertising banner, indicating to Google that we are not liable for it, while displaying it transparently to visitors.

If the links in the article lead to relevant sites, there is no need to conceal them because they are naturally incorporated.

Shifting the text to an earlier position in the code can enhance rankings if there are extraneous content blocks preceding it.
However, it begs the question: would it be prudent to eliminate surplus sections altogether?

Nofollow tags serve as a benchmark for a reputable website rather than a means of deception to achieve higher rankings. It is advisable to use this attribute for links to social media, tracking codes, and similar buttons; except for relevant links or your preeminent projects.

The concept of SEO text and its inclusion on a website is outmoded. It is regarded as a black-hat technique and detrimental to the site's reputation. The focus should shift towards producing quality content for users, devoid of excessive keyword density or other spammy tactics.

Google's guidelines for search engine optimization reinforce these practices. If you have doubts about an employee's advice, consult these guidelines yourself and ensure your site aligns with the recommended standards.

In my view, the primary focus of website optimization should revolve around usability, clean code, and superior content quality. These factors contribute significantly towards minimizing the bounce rate and prolonging user engagement on the site. I believe that search engines have elevated the importance of these metrics when analyzing websites.

Having a user-friendly website with an uncluttered design and streamlined navigation enables visitors to find desired information effortlessly. Incorporating well-written, informative content that caters to the user's interests also cultivates a positive user experience.

Therefore, web developers and SEO specialists should prioritize these factors to enhance the website's reputation and foster favorable rankings by search engines.

Noindex and nofollow directives or attributes are integral components of a website's markup, even though they are unrelated to its visual layout. These tags provide critical information to search engines and enable site owners to avoid potential penalties.

Noindex is a directive that prevents the indexing of a page or portions of its content. This attribute can be useful for hiding regularly occurring content or duplicate pages of the site. However, Google perceives it as a complete prohibition on indexing, while Yandex understands it more subtly. A specific fragment of text or code can also come under the noindex directive when enclosed within the tag. The correct implementation of this attribute requires being careful in modifying the tag to avoid errors.

On the other hand, nofollow is a directive that restricts search engine bots from following hyperlinks on the page. It applies only to links and not to any other type of content. Nofollow comes into play primarily to prevent the transfer of negative weight to the source site by poorly constructed or irrelevant links. The tag is added beside the URL to be closed off to search engines.

In conclusion, effectively utilizing these directives can be vital for promoting a website in search engine results pages while fortifying its reputation.

Hi, I am working on website... can anyone tell me how to optimize website's with NoFollow Tags?
software development company

Hello this is Gulshan Negi
Well, I think you are already familiar with website optimization. Secondly, Optimizing your website's SEO by strategically incorporating nofollow tags can be successful. You can control external and affiliate links, manage user-generated content, direct search engine crawlers to focus on important pages, prioritize internal linking, and manage these tags. However, it is essential to keep in mind that optimizing SEO is a multifaceted process that also involves improving the user experience, technical optimizations, keyword usage, and quality content. You can increase the relevance and visibility of your website in search engine results by combining these strategies.
I hope you are clear now. 
Thanks   

In today's day and age, traditional SEO techniques like using nofollow tags for external links and optimizing text placement in the code still hold some relevance. While search engines have evolved and become more sophisticated, these techniques can still contribute to better rankings to some extent.

Regarding the positioning of text on a webpage, it is still important for search engines. Search engine algorithms take into account the location and prominence of keywords on a page when determining its relevance to a search query. Therefore, placing SEO text near the beginning of the code can help improve the visibility and relevance of your content.

As for the use of nofollow tags, they are primarily used to indicate to search engines that certain links should not be followed or considered when calculating page ranking. If your website has an excessive number of irrelevant or low-quality external links, using nofollow tags can potentially prevent search engines like Google and Bing from considering those links and negatively impacting your site's ranking.

1. Nofollow tags for external links: Using nofollow tags can be beneficial, especially when dealing with external links that you don't fully trust or those that aren't related to your content. By using nofollow tags, you're essentially telling search engines not to pass any authority or ranking signals to those links. This can help prevent your site from being associated with low-quality or spammy websites, which could potentially harm your rankings.

2. CSS and text positioning: While search engines have evolved to understand and interpret CSS, the positioning of text still holds relevance. Placing important textual content higher up in the HTML code can help search engines better understand the context and relevance of your page. However, it's worth noting that modern search engine algorithms are capable of analyzing the entire content of a page, so text placement alone won't guarantee top rankings. It's important to focus on other aspects like quality content, user experience, and mobile optimization.

3. Irrelevant links and nofollow tags: If your website has an excessive number of irrelevant links, implementing nofollow tags can indeed prevent search engines from taking them into account when assessing your site's overall link profile. This can be beneficial as search engines primarily consider the quality and relevance of links when determining rankings. By using nofollow tags selectively, you can prioritize linking to high-quality, reputable sites and avoid any negative impact from irrelevant or low-quality links.