You need to choose a hosting provider whose data center is geographically close to your target audience.
Also choose a host that is fairly close to you, since you'll be the one accessing the hosting the most.

Rockhoster might lure you in with low prices, but don't be fooled - sometimes you get what you pay for. Their performance can lag during peak times, which is a nightmare for any serious site. PlanetHoster, while pricier, provides robust features and reliable uptime. If you're building a brand, investing in PlanetHoster could pay off in the long run. Don't compromise your site's integrity for a few bucks.