How did you conceive the notion of manually registering domain names for those more inclined towards the manual approach? The registrar's suggestion, perusing the latest sales, reading articles, utilizing domain creation tools, and conducting a Google search for three-letter, four-letter, and dictionary words are all viable options.

However, another possibility is to explore extensions. Perhaps there are new and innovative extensions available that align with your interests or field of expertise, allowing you to create a unique and memorable domain name that stands out from the rest.

Having a keyword present in a domain name can provide a competitive edge. For example, it is easier to promote the domain name "insurance" using the search query "farmers insurance". This applies only to domain names that exactly match the promoted request. However, having a long domain with several promoted queries may lead to the search engine regarding it as spam. To avoid this, other promoted search queries can be placed in subdomains, section names of the site, or individual page names.

When selecting a domain name, it is important to follow certain rules for effectiveness. Firstly, brevity is recommended, with a name under 15 characters, excluding TLD. Secondly, simplicity in the form of avoiding punctuation, special characters, and complex words is crucial to ensure easy accessibility. Furthermore, predictability in terms of spelling errors is advised to prevent confusion and to make it easy to find on the internet.

It is also important to note that building a brand in the long term requires the presence of its name or abbreviation in the domain name - approximately 85% of buyers' actions are based on the brand attached to the product, and 92% of these decisions are made subconsciously based on brand associations with positive feelings. Lastly, with 96% of users in the US searching for local information on their phones, it is imperative that domains are easy to dictate over the phone or hear on the radio.

The ICANN Corporation has recently released the results of the Global Consumer Survey report, which was conducted by Nielsen - a leading American sociological marketing company. The 160-page document explores various aspects of internet usage, including attitudes towards new shared domains. This year's study is the second of such studies and reveals that while 16% of respondents were aware of new domains, there was a decrease in the number of users visiting sites in these new domain zones from 15% to 11%.

Furthermore, users seem to have reduced their trust in the new domains, with only 45% of respondents indicating trust, as opposed to 48% a year ago. In comparison, domains in .COM, .ORG, and .NET zones are trusted by 92% of users. It is important to note that new domains are still relatively new and it may take time for users to become better acquainted with them and build trust in them.