Hyphen in domain

Started by kathylewiss, Jan 10, 2023, 01:13 AM

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kathylewissTopic starter

It is common knowledge that second-tier domain names have the option of utilizing a hyphen. Would this have any impact on website traffic, though? One thing to consider is that the length of the site address would be slightly extended, which could be more noticeable when accessing the site through mobile devices, where character set switching may be necessary.


Is it truly believable that someone would be deterred from typing a hyphen in a domain name if the website offers genuinely compelling content? Conversely, even if the site itself is subpar, utilizing a single-letter domain name would do little to entice visitors. Additionally, typing in the full domain name is only a one-time affair, and many modern browsers have predictive features that simplify the process going forward.

Overall, while the debate over hyphens in domain names is a legitimate consideration, it's important to remember that focusing solely on such minutiae can be counterproductive. A website's success depends much more heavily on the value of its content and user experience than on the specifics of its domain name. That being said, selecting a concise, memorable, and clear domain name can certainly help drive traffic and increase brand recognition.


Undoubtedly, the length and memorability of a website's domain name can have an impact on its overall success. As an example, personally, I frequently use 2ip to check my IP address, even though there exist many more advanced alternatives. The reason for this is because the domain name of 2ip is short and easy to recall.


However, there are instances where even a shorter domain name may not be memorable enough. For instance, there's a service called downforeveryoneorjustme.com that goes by the shortened address isup.me. Nonetheless, I still struggle to recall this concise domain and end up typing out the longer version instead. Luckily, predictive features in modern web browsers like Google automatically finish typing the full web address once it recognizes the initial keystrokes.


In the end, while the optimal length and structure of website domain names remain important considerations, factors such as marketing strategy, unique value proposition, and user experience should also play a significant role in determining a website's success.


The subject of domain names with hyphens has always been a topic of controversy, as it can either be a significant advantage or a detriment to a site's success. The popularity of domain names with hyphens rose after optimization specialists discovered that search engine robots could recognize individual words within domain names.

When selecting a domain name, the key principle to follow is ease of searchability for users. Search engines only recognize entire words, so if a domain name includes two words separated by a hyphen, the search engine will notice both of them and work with both accordingly.

While there are some benefits to using hyphens in domain names, there are also drawbacks to consider. For instance, including a hyphen in a domain name has no impact on its ranking, and domain names with hyphens may appear unprofessional and unappealing to users. Additionally, if a domain name consists of only a couple of short words, adding a hyphen may only detract from its effectiveness and aesthetic value. Nonetheless, there are situations where using a hyphen might be helpful, such as when following language rules or when making long domain names more readable.

given the increasing demand for popular domain names and the possibility of domain name squatting, registering a domain name with a hyphen could be an effective strategy to avoid possible user errors and prevent competitors from profiting from your site. While choosing a domain name should always prioritize simplicity, memorability, and convenience, there may be instances where a hyphen could be an asset.


The impact of using a hyphen in second-tier domain names on website traffic can vary. While it is true that the length of the site address would be slightly extended, it may not have a significant impact on traffic.

Using a hyphen can make the domain name more readable and easier to understand, especially if the words in the domain are long or complex. It can also improve search engine optimization by making it easier for search engines to parse the words in the domain.

However, there are potential drawbacks to using hyphens in domain names. Some users may forget to include the hyphen when typing the domain, which could lead to them landing on a different website or encountering an error. Additionally, hyphens can sometimes make a domain name appear less professional or memorable.

Overall, the impact of using a hyphen in a second-tier domain name on website traffic is likely to be minimal. It's important to consider the readability and usability of the domain name, as well as its impact on search engine optimization, when deciding whether or not to use a hyphen.