Benefits from branded domain

Started by Rita Jaiswal, Dec 09, 2022, 04:37 AM

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Rita JaiswalTopic starter

I have bought a [brand].shop domain name recently.
Where can I find potential buyers for it?

If I use this particular domain name for my own online store, selling products of the same brand; would that be considered legal? Furthermore, what actions can copyright holders take if they decide to intervene?

Is it advisable to approach the original brand owners directly with an offer to sell the domain name? Or is it best to assume that no one is interested in this particular domain zone?

Thank you for your time and input on this matter.


Doing this is against the law.

A domain has a similar level of protection as a trademark. If you plan to use someone else's trademark without permission, it's considered the same as trading under it.

Selling products that are not your own does not necessarily mean you're doing something wrong. However, if you sell products that belong to someone else under their trademark and you are not an authorized reseller or dealer, you are deceiving your customers and acting on behalf of the copyright owner without their consent.

The consequences for breaking these laws can be severe and can greatly impact you.


Choosing to purchase a domain name that includes a brand can provide significant advantages to you because a brand helps people recognize and popularize your website. Brands are typically trademarked with an established image that has been developed over many years.

Many technologies have been created to promote brands and their implementation, but individuals who buy websites often don't have the time to focus on branding. As a result, buying and selling domains that contain trademarks, brand names, symbols, and other familiar words that guarantee recognition and popularity has become popular.

Brands are known as complex impressions linked to a product or service that affect the buyer's experience. When you purchase a domain with a positive brand name in it, visitors to your site will have a positive association with that brand. You'll have an advantage over competitors and inspire consumer confidence, creating an attractive image of your resource and company.

Consumers associate brands with quality. Historically, products with a brand cost more and as a result, over time, you can sell your goods or services for a higher price, which won't cause dissatisfaction among consumers. Numerous studies have confirmed this phenomenon, with brands enhancing the value of products.

The associations a brand evokes are important and should not contradict the essence of your company. Otherwise, a branded domain may have the opposite effect and push consumers away.

Purchasing a branded domain can save you time and money since developing and implementing a brand can take a long time and is often quite costly. However, modern branding technologies with a unique approach are necessary to ensure success. If you have the resources and optimism to handle branding yourself, then it can certainly be a preferable option.


Finding potential buyers for your [brand].shop domain name can be done through various channels. Some options include reaching out to companies in the same industry as the brand, advertising on relevant forums or marketplaces, or even using social media platforms to promote the sale.

Using the domain for your own online store selling products of the same brand can potentially lead to legal complications. It is important to consider trademark and copyright laws, as well as any licensing agreements associated with the brand. If the brand's copyright holders decide to intervene, they may take legal actions such as sending cease and desist letters, filing a lawsuit for trademark infringement, or filing a complaint with the applicable domain name dispute resolution organization.

Approaching the original brand owners directly with an offer to sell the domain name can be seen as a proactive approach, but it may not always yield favorable results. The brand owners might not be interested in acquiring the domain, or they may have policies against purchasing domain names from third parties. It is advisable to do your research beforehand and understand the potential implications before reaching out to the brand owners.

points to consider:

1. Legality: When using a domain name that includes a brand name, it's crucial to ensure you're not infringing on any trademark or copyright laws. It's recommended to consult with a lawyer who specializes in intellectual property to assess the potential legal risks involved.

2. Licensing: Some brands may have licensing programs that allow approved vendors to use their brand name for selling products. In this case, you might need to apply for a license to use the brand name on your online store.

3. Domain Name Disputes: If the brand's copyright holders believe you are infringing on their rights by using the domain name, they can file a complaint with the domain name dispute resolution organization such as WIPO (World Intellectual Property Organization) or NAF (National Arbitration Forum). These organizations have processes in place to resolve disputes over domain names and can either transfer the domain to the brand owners or cancel the domain registration altogether.

4. Market Research: Before contacting the brand owners directly, it's advisable to conduct market research to determine if there is any demand for your domain name. If there are other similar domain names already available for sale in the same zone, it might suggest that there is limited interest from buyers.