I got my hands on the incredible .co domain and it's at the forefront of my mind.
Despite my lack of experience with this domain, I wonder what its SEO potential could be.
However, what are the drawbacks that come with this choice?

On the positive side, Google recognizes these domains as commonly used zone domains.
However, there is a slight downside in that users are more likely to type in .com handles instead of .co ones, but with the rise of auto-complete features, manually typing in domain names is becoming increasingly rare.

Let's consider a scenario where three identical sites exist in a vacuum, with no discernible differences. In this hypothetical world, there is a chance that the .co domain could be ranked higher than the .com domain in Colombia. However, it's important to note that this hypothetical scenario is unlikely to occur.

It's important to prioritize the domain name's impact on SEO when making a decision.

Furthermore, if your domain name is straightforward and memorable, users are likely to enter it directly into their search engine without needing to manually type it out.

When considering your website's domain, it's important to understand your target audience, the topics you'll cover, and your website's goals.

In many cases, a website's address isn't necessary, particularly if the website is only being promoted through online advertisements like contextual ads or banners.

It's important to note that search engines don't differentiate between domains, so any can be used.

While manually entered domains may be easier for users to remember and type, it won't necessarily impact your website's SEO.