Strategy for Promoting on Social Media

Started by alvaroamdo, Mar 01, 2023, 03:46 AM

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alvaroamdoTopic starter

Hi there! Let me give you a summary of the text you shared. Essentially, the author created a group on Facebook and occasionally posted notes there.

They forgot how many people were in the group and accidentally left a comment in another group offering their freelance design services. Four people reached out to them and one became a long-term client. The author enjoyed working with clients who found them organically and is now looking for ways to promote themselves on social media without resorting to spamming or cheating.

created a Facebook group for their blog and sometimes posts notes there. They lost track of how many people were in the group and accidentally left a comment in another group offering their freelance design services.
This led to four people reaching out to them and one became a long-term client. The author enjoyed working with clients who found them organically and is now wondering how to promote themselves on social media without resorting to spamming or cheating.


Have you considered replicating a successful action? If one message led to a positive outcome, why not try sending similar messages in other groups? This isn't spamming if the message serves a purpose. To protect your account security, use a "working" account and avoid copy-pasting identical messages.

Ruslan Drummers, a freelancer, has found success solely through his Facebook blog and word-of-mouth referrals. For two years, he has avoided freelance marketplaces by simply sharing his everyday experiences without flashy descriptions or self-promotion.


As someone in advertising, I have to comment on your post. At first glance, it's a well-crafted advertisement for your services, with storytelling, hidden spoilers, and distracting questions. However, these tactics will ultimately harm your reputation. It's time to change your approach - or ignore my advice.

Now, let's discuss how to promote yourself correctly on social media:

1. Share your goals, achievements, and failures. Be transparent about your journey and progress.
2. Learn how to capture attention without resorting to artificial conflict or negativity.
3. Practice being a good person by helping others, even in small ways.
4. Establish a community hierarchy, whether publically or behind the scenes.

These are the four most critical points for self-promotion on social media networks. I hope this advice is helpful!


Have you ever wondered how people become famous? They put themselves out there as often as possible, even in places where they're not invited. Treat yourself as a brand and aim to communicate with as many people as possible. In fact, it's better to increase your exposure as much as possible, especially since you live in a small town.

fame is not necessarily the same thing as success. While increasing your visibility can certainly help draw attention to your business or personal brand, it's also essential to focus on delivering quality work, building relationships, and maintaining a positive reputation. Ultimately, success is about more than just being well-known - it's about achieving your goals and feeling fulfilled in your endeavors.


Interestingly, it's beneficial to start promoting yourself on Facebook not from your own page but from Facebook groups. To find your audience, search for groups related to your niche by looking for themes like motorcycling or motherhood. It's important to be interested in what your target audience is interested in, join groups, and get in touch with them. Make sure to ask the admins first before advertising or promoting your services to avoid coming across as intrusive.

When communicating with an admin, start by introducing yourself and asking if advertising posts or surveys are allowed. You can then create a post that invites engagement from potential customers, such as sharing stories about how you solved popular problems, giving expert advice on different topics or offering free services. By focusing on the needs of your audience, you're more likely to build connections and find clients who value your expertise.


I would recommend the author to create a content calendar to ensure consistent and strategic posting. This would involve planning out different types of content, such as portfolio showcases, behind-the-scenes glimpses, client success stories, and industry insights, in advance.

Utilizing relevant hashtags can help increase the visibility of the author's posts, making it easier for potential clients to discover their work. They should also consider running occasional giveaways or contests to generate excitement and attract new followers.

Building a strong personal brand by sharing their professional journey, design philosophy, and unique approach to projects can help the author stand out in a crowded market. Additionally, seeking out partnerships with influencers or industry leaders who can vouch for their expertise can lend credibility and expand their reach.

Here are some more detailed steps for the author to consider:

1. Define Clear Objectives: The author should set specific, measurable goals for their social media promotion efforts, such as increasing client inquiries by 20% within six months or growing their social media following by a certain percentage.

2. Audience Research: Conduct thorough research to understand the demographics, interests, and online behaviors of their target audience. This will help in crafting content that resonates with potential clients.

3. Content Strategy: Develop a diverse content plan that includes a mix of portfolio showcases, design process insights, client testimonials, industry news, and valuable design tips. Visual content, such as before-and-after project images, can be particularly engaging for a design-focused audience.

4. Content Calendar: Plan out a content calendar that outlines what type of content will be posted, when it will be posted, and on which platforms. Consider leveraging scheduling tools to maintain a consistent posting schedule.

5. Hashtag Strategy: Research and utilize relevant and trending hashtags to increase the discoverability of their posts and join relevant conversations in the design community.

6. Engagement Strategy: Actively engage with their audience by responding to comments, asking for opinions, and participating in discussions. Genuine interactions can help build a loyal following and foster a sense of community around their brand.

7. Influencer Partnerships: Identify influencers or industry leaders whose audience aligns with their target clientele and explore opportunities for collaboration or co-promotion.

8. Data Analysis: Regularly analyze the performance of their posts and campaigns using platform analytics tools. This will provide insights into what content is resonating with their audience and help in making data-driven decisions for future content.

9. Paid Advertising: Consider allocating a budget for targeted advertising on social media platforms to reach a wider audience and generate leads. This could include promoting their best design work or creating sponsored content to attract potential clients.