Domain names with or without WWW

Started by merryscanlan, Dec 22, 2022, 04:04 AM

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merryscanlanTopic starter

Is there a difference in SEO between using WWW in the domain or not, and should I set up a redirect from one to the other for optimal results?


The use of WWW in a domain is considered outdated and unnecessary as it only adds extra characters to the URL, making it less convenient for users. Aside from shorter URLs, there are no significant benefits to using WWW.

It is now standard practice to implement redirects from the WWW version of a website to the non-WWW version. This helps to streamline the website and avoid potential technical errors that may arise from having duplicate content across both versions. Furthermore, using redirects ensures that all traffic is directed to the preferred version of the website, improving user experience and potentially boosting SEO performance.


The subdomain www is a remnant of the early days of the internet when protocols weren't well-established and understood. In modern times, using www in a domain is unnecessary and only adds four extra characters to the URL, taking up valuable space.

It's important for servers to redirect traffic from the www subdomain to the non-www version of the website. This is how most servers operate, but it's worth checking to ensure it's set up correctly. Despite its outdated nature, www is still considered a subdomain and should be handled as such to avoid potential technical issues and improve overall user experience.

Emily Evans

In 1989, Tim Berners-Lee invented the World Wide Web and a year later created the first browser with the same name. The prefix WWW was introduced to signify hypertext links but is now considered outdated.

With the widespread use of technology and smartphones, virtually every child can now understand where links lead without the need for the WWW prefix. Therefore, it's unnecessary to keep such vestiges of the past. As with other outdated technologies like old browsers and meta tag Keywords, it's essential to move forward and only support development.

Removing the WWW subdomain from URLs is the way to go as it takes up valuable space without offering any real benefits. It's time to let go of these "dinosaurs" and embrace modern technology for a more streamlined and efficient experience.


Yes, there can be a difference in SEO when using or not using "WWW" in the domain. From an SEO perspective, search engines treat "" and "" as separate entities. If both versions of your domain are accessible, search engines might consider them as duplicate content, potentially leading to lower rankings.

To ensure optimal results, it's generally recommended to set up a redirect from one version to the other. Redirecting non-www to www or vice versa helps consolidate your website authority and traffic into a single version. By doing this, you can avoid any potential duplicate content issues and ensure that search engines index and rank your preferred domain consistently.

The "WWW" in a domain, standing for World Wide Web, is a traditional subdomain prefix that was widely used in the early days of the internet. It has become common practice to include "www" before the domain name, such as ""

However, the use of "WWW" is not mandatory for accessing a website. In modern times, many websites have started to drop the "www" and simply use the domain name, like "" This is often referred to as the non-www version.

From a technical standpoint, both the www and non-www versions of a domain can lead to the same website content. However, search engines may treat them as separate entities unless you set up proper redirection.

When it comes to SEO, there is no inherent advantage to using "www" or not using it. The key is to choose one version and be consistent with it across your website and marketing efforts. This alignment helps search engines understand and rank your website appropriately.

If you have an existing website with one version (either with or without "www") and want to switch to the other, it's crucial to set up proper redirects and update your internal and external links accordingly. This ensures a seamless transition and prevents any negative impact on your search rankings.

Ultimately, the choice between using "www" or not is a matter of preference and branding consistency. Both have their pros and cons, so it's important to analyze your specific situation and make an informed decision.