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Why people bid for some meaningless domain names like crazy?

Started by Janvi, Jun 29, 2022, 12:46 PM

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JanviTopic starter

I attempt to monitor the domains that receive the highest number of bids and prices in godaddy auctions. I am perplexed as to why certain domains, such as random combinations of letters or sets of numbers without a top-level domain, fetch higher bids and prices.
It begs the question of who would purchase these domains and for what purpose. Do you have any insight?
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Kik84

Your friends are making bids to artificially inflate the price.
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arthyk

Perhaps, and this is my conspiracy theory, but some numbers (or maybe all) can coincide with some significant things. For example: 11-11-11, 23 (fatal number), 3000 (miles to Graceland), 30 (days of the night), 13, 1408, 127 (hours), etc. These are all the names of famous films, but there are any fairly well-known things that are recognizable only by numbers.
That's my "conspiracy" theory. 8)
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Deepak1

The primary benefits of purchasing an old, but meaningless domain are:

1. Accumulated referral traffic
2. The ability to select a name that fits your business or industry, even if the exact name is already taken.
3. Positive indexing indicators.
4. A pre-existing audience of website visitors.

However, this method of entering the business also has some drawbacks:

1. The more authoritative and popular the domain name, the higher the cost.
2. There may be a negative history associated with the old domain, which can impact its reputation.
3. Scammers may try to take advantage of inexperienced buyers by manipulating traffic and promising high returns from the site.
4. Before purchasing an old domain, it's important to check for any sanctions from leading search networks - this can be done through access to Search Console.
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Spychandan

The domain industry is driven by a complex interplay of factors, and the high bids on seemingly random letter or number combinations can be attributed to several reasons:

1. Speculative Investments:
  a. Domainers, or professional domain investors, are constantly on the lookout for valuable, generic, or brandable domain names that have the potential for future appreciation.
  b. They recognize that certain types of domains, even without a clear meaning or top-level domain (TLD), can hold inherent value due to their memorability, versatility, or potential for future use.
  c. These investors are willing to bid aggressively on such domains, as they anticipate reselling them at a profit to end-users, businesses, or other investors in the future.
  d. Their investment strategies are often based on extensive market research, trend analysis, and an understanding of the domain industry's supply and demand dynamics.

2. Branding and Memorability:
  a. Short, generic, and memorable domain names, even without a clear meaning, can be highly valuable for businesses and individuals looking to create a unique online presence.
  b. Such domains can lend an air of exclusivity, authority, or distinctiveness to a brand, making them appealing for companies or individuals seeking to stand out in a crowded digital landscape.
  c. The memorability and simplicity of these domain names can also make them more easily recognizable and shareable, which can be a significant advantage in marketing and brand-building efforts.

3. Search Engine Optimization (SEO) Potential:
  a. In some cases, seemingly random letter or number combinations may have SEO potential, particularly if they can be associated with specific keywords, industry terms, or emerging trends.
  b. Savvy domain investors can identify these opportunities by analyzing search volume, keyword trends, and the competitive landscape, anticipating the future demand for such domains.
  c. Owning a domain that can be optimized for search engine visibility can provide a significant advantage for businesses or individuals looking to rank higher in search engine results.

4. Cybersquatting and Trademark Concerns:
  a. Unfortunately, the domain industry is also prone to cybersquatting, where individuals or entities register domain names with the intent of reselling them to the rightful trademark owners at inflated prices.
  b. This practice can drive up the prices of seemingly arbitrary domain names that may be associated with established brands or trademarks, as trademark owners are often willing to pay premium prices to protect their brand's online presence.
  c. Domain investors may speculate on these types of domains, anticipating the potential for future trademark disputes and negotiations.

5. Speculation and Trends:
  a. The domain market is a dynamic and ever-changing landscape, with certain trends and fads emerging over time.
  b. Investors may identify patterns or emerging niches where specific types of domains, including random letter or number combinations, could gain value due to shifting market demands or emerging technologies.
  c. This speculative nature of the domain industry can lead to heated bidding wars, as investors try to capitalize on these trends and anticipate future market shifts.

The high bids and prices for seemingly random letter or number combinations in GoDaddy auctions can be attributed to a complex interplay of factors, including speculative investments, branding and memorability, SEO potential, cybersquatting concerns, and market trends and speculation. As a domain investor, I closely monitor these dynamics and leverage my expertise to identify valuable domain opportunities in this ever-evolving industry.
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