How much does it cost to renew a "premium" domain name

Started by clickinfra, Feb 01, 2023, 09:28 AM

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clickinfraTopic starter

I invested more money in buying a three-letter domain in the .dev zone than I would for a regular domain. However, this was a wise decision as all the catchy and short names in the popular zones were already taken.

The domain will be used for my personal website and email purposes. But, in case I have to pay the same high amount every year, I may go for a longer and less convenient name instead.

I am uncertain if renewing the domain would be cheaper than the initial registration fee. Therefore, I would like to seek out other opinions before approaching the registrar.


What is the point of seeking other opinions when an objective fact can be found easily on the official Google domains support page? According to the article, the renewal fee for a .dev domain is $12, provided that it was bought and not rented. This information is also accessible on


Dear all, it's crucial to acknowledge that we are no longer in the 90s or early 2000s when only a limited number of TLDs like .info and country codes were accessible. Nowadays, registries understand that certain short, attractive, and memorable domain names hold some commercial value and are categorized as premium domains.

For instance, Google has complete control over the status of domain names in the .dev zone. To acquire such premium domains, one must pay a premium price to the registrar who, in turn, charges the registry. Therefore, renewal prices will differ only by the margin that the registrar reserves for themselves. However, it's important to note that premium domains vary in their pricing model, with some only having increased registration fees while others have increased pricing for both registration and renewal.


Premium domains are primarily found in profitable business sectors like real estate, hotels, dentistry, car sales, and design. Interestingly, these domains are only exclusive to international domain zones and not to national ones. Technically speaking, premium domains do not impact a website's operation - they serve only as an image element used for a company's advertising strategy. It is common for sites to redirect users from premium domains that have already been occupied to their primary site.

Many companies buy several attractive premium domains solely for this reason, and the cost of obtaining them varies widely. While more expensive than regular domains, there is no set price or the upper limit. The pricing of premium domains is determined by the owner of the domain zone, not the registrar as with standard domains. The process of setting up these prices involves various marketing studies and algorithms to identify profitable names.

Premium domains renewals are generally priced akin to regular domains, with just a slight increase. It is worth noting that companies must consider the long-term value of acquiring such domains and whether it pays off in return on investment over time.


The cost of renewing a "premium" domain name can vary greatly depending on several factors, including the domain registrar, the specific domain extension, and the demand for that particular domain name.

Premium domain names are typically highly sought-after and may have a higher registration fee compared to regular domain names. These premium domains often have short, memorable, or keyword-rich names that make them more desirable.

Renewal fees for premium domain names are typically higher as well, to reflect their premium status. The exact cost will depend on the specific domain and the registrar you registered it with.

To get accurate information about the renewal cost for your premium domain name, it's best to contact your domain registrar directly. They will provide you with the most up-to-date information regarding renewal fees, any potential discounts, or any specific policies related to premium domain renewals.

It's important to consider the potential costs associated with renewing a premium domain name when choosing this type of domain, as they may require a higher investment in the long term.