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Attitude of search engines to "unusual" domain name zones

Started by halley_pham, Nov 23, 2022, 10:05 AM

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halley_phamTopic starter

Suppose I intend to obtain a domain that consists of two words, namely something and info. In this regard, which one is better to opt for - something.info or somethinginfo.com/.net? Admittedly, the former alternative is shorter and more memorable, but my main concern is search engine traffic.

Would Google or other search engines give priority to any specific domain extension? Which domain name holds an edge when it comes to SEO? Is there a distinction worth considering?
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Sildymas

It is unclear whether or not search engines consider this factor, but domain names that are shorter and more melodious, while also closely related to the search query, generally receive a higher click-through rate from users in search results.

While searching on a fast Internet connection from a powerful desktop computer, it might be feasible to browse through the first 30 links and open them in as many tabs without looking. However, this is seldom the case during a mobile search.
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hypereffects

The domain extension serves as a helpful cue for users and also plays a crucial role in search engine optimization. In this regard, relevance is an essential factor in determining a website's ranking, and search engine algorithms take into account not only the contents of web pages, descriptions, and names but also the words incorporated in the domain name.

For instance, if a user types "popular blogs" on Google, a website with a .blog domain extension has higher chances of appearing in the top search results than a similar website with a first-level domain such as .net.
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Bernaldy

When it comes to domain extensions, there are a few specific considerations to keep in mind:

1. Search Engine Recognition: Search engines like Google have evolved to recognize various domain extensions as legitimate and relevant. While the traditional ".com" extension was once synonymous with commercial websites, the landscape has expanded to include a wide range of top-level domains (TLDs) such as ".info", ".net", and others. From an SEO standpoint, search engines treat these different TLDs equally in terms of ranking potential.

2. User Experience and Click-Through Rate (CTR): A key factor in SEO is the click-through rate from search engine results pages (SERPs) to your website. A memorable and concise domain name like "something.info" has the potential to attract more clicks due to its brevity and clarity. Higher CTR can indirectly impact SEO, as it signals to search engines that users find your website valuable and relevant to their queries.

3. Branding and Trustworthiness: Domain extensions can influence user perceptions of a website's credibility. While ".com" is widely recognized and often associated with established businesses, newer TLDs like ".info" have gained acceptance for informational websites. Consider the image you want to convey to your target audience and how the domain extension may contribute to that perception.

4. Backlink Profile and Domain Authority: The strength of a website's backlink profile and its overall domain authority are significant determinants of SEO success. While the domain name itself does not directly impact these factors, a memorable domain can potentially facilitate easier brand recognition and sharing, which may contribute to organic link building.

In summary, the choice between "something.info" and "somethinginfo.com/.net" presents a trade-off between brevity, brandability, and user experience on one hand, and traditional perceptions of trust and credibility associated with certain TLDs on the other. From an SEO perspective, the impact of the domain extension alone is relatively minor compared to broader considerations such as content quality, relevance, backlink acquisition, and user engagement.
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