Coinbase, a popular crypto exchange, has launched Base, which is an Ethereum L2 product. The aim of Base is to provide "a secure, low-cost, developer-friendly way for anyone, anywhere, to build decentralized apps."
(https://cryptopotato.com/wp-content/uploads/2022/08/Coinbase_Ethereum.jpg)
Base.org, announced by Coinbase as part of the launch, seeks to bring more than 1 billion users into the cryptoeconomy by making onchain the next online. While Base is not a token, it will continue to use ETH as its native gas token.
Base.org's domain name, registered in 1996, was previously advertised as not for sale, with Aveek Datta, a computer scientist and owner of Datta.net, controlling it. However, in 2022, Coinbase has acquired the domain name. Datta is a graduate of Carnegie Mellon University with a degree in Computer Science. He had the resources at the time to acquire premium or valuable domain names, including ML.org, Datta.net, and Overman.net. Never say never about a domain's availability for future purchases - the acquisition of Base.org by Coinbase demonstrates that it is only a matter of numbers involved.