Dan.com's Upcoming Commission Changes

Started by Domaining News, Jan 05, 2023, 07:51 AM

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Dan.com, a popular domain platform, will be increasing its base commission to 15% from February 1, 2023 for all domains that use Dan, Afternic, or Uniregistry DNS.

If alternate DNS is used, a higher commission of 25% will be charged. This move is being seen as a "price alignment" by GoDaddy, who acquired Dan.com last year, as they seek a return on their investment.

In an email sent to Dan.com users, the company stated they are striving to create a seamless marketplace for easy and secure ownership transfers, and are working towards a unified platform with GoDaddy. The email highlights various product updates, including access to Afternic's distribution network, revamping the buyer control panel, and making portfolio management improvements.

To align with other marketplaces and reflect the value provided to Dan customers, the new commission model rewards sellers who do more business with the platform. If a domain points to one of their nameservers, the seller receives a 15% commission rate. This change has been carefully reviewed and analyzed, and sellers who sell 40% of their domains on Dan and 60% on Afternic would see a considerable impact.


Dan.com is an AI-powered domain marketplace that provides a platform for buying and selling domain names. While I don't have specific information on the upcoming commission changes, I can tell you more about how Dan.com typically operates.

As of now, Dan.com charges a 9% commission on successful domain name sales. This means that when a domain is sold through their platform, they retain 9% of the final sale price as their fee. The remaining amount is then transferred to the seller.

Dan.com aims to simplify the domain buying and selling process by offering features like automated payments, domain transfer assistance, and secure transactions. They also provide detailed analytics and insights to help sellers optimize their listing strategies and maximize their chances of a successful sale.

One of the key features of Dan.com is their automated payment system. When a domain is sold, Dan.com handles the payment process, ensuring secure transactions for both parties involved. They also offer assistance with domain name transfers, making it easier for buyers to take ownership of the domains they purchase.

Dan.com provides robust analytics and insights to help sellers optimize their listing strategies and maximize their chances of selling their domains. This includes information on market trends, competitor analysis, and pricing guidance to help sellers make informed decisions.

The platform has a user-friendly interface, making it easy for both beginners and experienced domain investors to navigate and use the platform effectively. It also offers a variety of domain listing options, including fixed price listings, auction-style sales, and brokerage services.

While Dan.com primarily focuses on domain sales, they also offer additional services such as domain financing and leasing, allowing buyers to acquire domains through installment plans or lease them for a specific period.