Radix, the operator of ten new gTLDs, has released a new report on the renewal rates of their top TLDs, a crucial metric for evaluating the success of domain extensions.
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According to their internal analysis of 2022 renewal rates in the new gTLD industry, the overall renewal rate for all new TLDs was 18%, slightly lower than the 20% rate in 2020 and 21% in 2021. However, Radix's top TLDs demonstrated significant growth rates that outperformed the market as a whole.
Highlighted in the above graph, Radix's top TLDs (.online, .store, .site, and .tech) accounted for 36% of renewals among the top new gTLDs. Radix also witnessed a 45% increase in first-time renewals from 2020 to 2022, with nearly half a million total first-time renewals in 2022 compared to 350,000 in 2020. Notably, .Store experienced the highest growth, with a 92% surge in first-time renewals in 2022 compared to 2020.
In terms of revenue, Radix reported that .Online and .Store ranked first and second, generating over $4.5 million and $3.2 million, respectively, in first-time renewal revenue in 2022. These figures only consider standard registrations and exclude premium renewal revenue.
The graph below illustrates the revenue distribution among the top 10 new gTLDs in 2022, with .Online contributing to 24% of the total renewal revenue. Collectively, Radix's four TLDs accounted for approximately 57% of the total renewal revenue among the top ten.
Radix conducted this analysis by utilizing publicly available domain data and applying standard renewal costs across registrars. The data excludes registrations and renewals from China and focuses solely on standard registration renewals, excluding premium renewals.
It should be noted that this report is based on publicly available data sources and internal methodologies developed by Radix. While efforts have been made to ensure accuracy and reliability, limitations in the available data may result in an error rate of approximately 2% to 3%.
This disparity suggests that while a few TLDs flourish, many are floundering in a saturated market. The exclusion of premium renewals is a glaring flaw in their analysis; it undermines the credibility of their revenue claims. If Radix wants to assert its dominance, it must confront the harsh reality that many domainers are losing interest in new gTLDs.