Jamie Zoch revealed that Max.com has been acquired by HBO Max, which will be rebranded as Max.
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The Escapist Magazine found the rebranding humorous, pointing out that while it makes sense for a streaming service to have its own identity, it's ironic that Max wants to distance themselves from the award-winning HBO brand. Warner Bros.
Discovery's CEO, JB Perrette, offered a more nuanced perspective on the matter. The acquisition of Max.com by HBO Max was made in October 2022, and the domain name was transferred from Network Solutions to MarkMonitor.