Imagine this scenario: a project operates in 8 different languages, with each language having its own separate domain. After almost a year of successful running, there seems to be an uneven spread of traffic amongst the domains where some domains have more visitors from search engines and others have less. As it happened, a competitor launched an almost identical project, also in 8 languages, but opted to have them all on one domain. As of now, their competitor has 32 times more visitors with comparable factors such as PF, design, and content of the website. This creates a question with regards to the impact of multiple domains on traffic.
Do you believe that having multiple domains can significantly affect traffic?
In addition, would it be worthwhile to consolidate all seven domains into a single new domain?
When comparing your project to a competitor's, it becomes clear that while you have spread forces across 8 domains, your competitor has focused on only one. From this viewpoint, it's possible for the number of domains to impact traffic.
However, before deciding to consolidate all your domains into one, it's crucial to first analyze each domain individually as well as compare them with your competitor's strategy. Attempting to list all possible reasons for the disparity in traffic without proper analysis is pointless.
The impact of domains on traffic is significant, as the more visits a site receives from search engines, the higher it ranks in the search engine's output.
To provide an example, while your 8 sites received X number of visits from search engines, your competitor's site received 8x visits and rose in rank. As a result, it received even more visits.
Yes, having multiple domains can significantly affect traffic. When a project operates across multiple domains, it can result in a fragmented online presence and dilute the overall visibility and authority of the project. This can lead to lower search engine rankings and reduced traffic from search engines.
In the scenario you described, where the competitor has consolidated all the languages onto one domain and is seeing significantly more traffic, it suggests that having multiple domains may be negatively impacting your project's visibility and traffic.
Consolidating all seven domains into a single new domain could potentially be beneficial. It would allow for a more centralized and focused online presence, which can help improve search engine rankings and attract more organic traffic. Additionally, managing and promoting a single domain is generally easier than managing multiple domains.
However, it's important to consider other factors before making this decision. Careful planning and implementation are necessary, as there may be technical challenges and potential impact on existing traffic and SEO. It would be wise to consult with experts or conduct thorough research before proceeding with the consolidation.
Overall, consolidating multiple domains into a single new domain can be a worthwhile strategy to improve traffic and online visibility, but it should be approached with caution and careful consideration of the specific circumstances of your project.