Hello,

I have noticed that there is a significant decrease in traffic or almost no traffic at all from registrars such as Epik for my domains. Around 50 of these domains have significant typos, but since they are not top-level domains and I am not getting any help to fix them, I am unsure of what to do. Can you suggest any advice or solutions?

I have been investing in domains since January 1999 and have recently founded Paydirt in an effort to monetize my web traffic.

I have never been as frustrated as I am now with the "Epic vs Apple" situation, which has been ongoing for 10 years. What annoys me the most about this situation is that people seem to be overlooking a crucial factor. Many believe that if developers could use their own payment cards on Apple's platform, they would immediately receive a 30% commission, unprofitable projects would become profitable, new games would flood the market, and developers would focus on creating fun gameplay instead of worrying about finances. Unfortunately, this is not the case, and I would like to explain why.

The gaming industry, especially mobile F2P, is incredibly competitive. Unlike retail stores, where buyers choose based on convenience, the Internet offers a selection of thousands of games, all competing with each other. The development process involves paying salaries to employees, including programmers, artists, game designers, testers, cleaners, and outsourced sound engineers, among others. It takes months to complete the project without any income during that time. After completing it, developers begin buying traffic, starting with a little bit at first and escalating over time. The cost of acquiring users eventually surpasses employee salaries, and businesses hire marketing professionals to join the team.

CPI (cost per install), LTV (lifetime value), and ROI (return on investment) are critical concepts once the user acquisition process begins. LTV is primarily affected by the game designers, and the objective is always to increase it. A higher LTV means better gameplay or more relevant traffic. Meanwhile, CPI is even more complex. Aggressively buying traffic can lead to a high ROI; however, the volume of purchased traffic lowers its relevance, and fewer users produce a positive ROI. This creates an ongoing balance between the cost of installation and the quality of traffic while striving to maintain an ROI above 1.0.