IP address when choosing web hosting

Started by ANDRYUb, Aug 13, 2022, 12:07 AM

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ANDRYUbTopic starter

Hey there!

Hey folks, I was wondering about the significance of having a dedicated IP address for your website. Will it have any effect on the website's promotion? Or is it just an unnecessary expense?

In addition, are there any hosting providers that offer free dedicated IP addresses?


Using https is undoubtedly beneficial, but it's worth considering that most servers already have unique IP addresses assigned to their websites.

However, if you're embarking on a serious project, it may be more advantageous for your website to have its own dedicated IP address. While this won't guarantee an easier time with SEO promotion, it can help you avoid certain issues.

One such issue is the possibility of having other sites on your IP address blacklisted or blocked by some providers due to being associated with prohibited sites.

On the other hand, having multiple sites share the same IP address could lead to them being flagged as low-quality or potentially hazardous by competitors and search engines.

That being said, as long as your sites are not part of a network focused on unrelated topics, there shouldn't be much cause for concern.


When a website shares a server with other sites, it can experience negative consequences from its neighbors. For instance, a DDoS attack or excessive traffic on a neighboring site can cause slow loading times for all sites hosted on the server. Additionally, having low-quality content or using black hat SEO tactics among multiple sites with the same IP can trigger search engine filters. Finally, if a neighboring site sends spam emails, the IP address may be placed on a blacklist and all email sent from your Internet resource could be blocked.

Thankfully, obtaining a dedicated IP address can help alleviate these issues. However, contrary to popular belief, there is no evidence that using a dedicated IP address will improve a site's search engine ranking.

That said, having a dedicated IP address can offer certain advantages, such as:

- Obtaining an SSL certificate for secure online transactions, which is necessary for e-commerce sites and payment systems.
- Establishing VPN channels between different company divisions.
- Creating a custom mail service with server access.
- Utilizing non-standard software for tracking site visits that require a dedicated IP address.
- Accessing the website via both URL and IP address.
- Setting up an FTP server.

Therefore, while a dedicated IP address may not necessarily impact SEO rankings, it can enable a web resource to utilize unique features not otherwise available for shared IP addresses.