I'm curious about the sales methods for domain names, specifically the differentiation between active and passive sales. Active sales refer to seeking out potential clients, while passive sales involve clients finding the domain themselves.
Personally, my sales methods are approximately 70% active and 30% passive. This includes sales through specialized forums. If anyone is willing to share their own experiences, I would love to hear them.
The percentage of clients who find me on their own compared to those I seek out is 10% to 90%, and financially speaking, the advantage lies with the former group. It seems that actively selling is not my strongest skill.
I had tried actively selling in the past, but found it exhausting. Nowadays, I only participate in sedo auctions and wait for potential clients to approach me. Unfortunately, many of these potential clients are simply curious, and don't end up following through with a sale. It's not like I'm asking for millions, after all.
I decided to sell my modest domain names without using auctions since I didn't expect to make a lot of money from them. Whenever I read about domain sales, I always have two thoughts. Firstly, luck seems to play a big role in the process. Some transactions seem completely irrational and unnecessary.
However, as someone pointed out, if someone really needs a specific domain name, they will pay any amount for it. To succeed in the domain business, one must gain experience and knowledge. Thousands of domains are bought and released every day, with many never being sold. It's important to conduct thorough analyses and consider multiple factors when buying a domain for the purpose of selling.
In my opinion, 95% of sellers overcharge, and most of the domains are useless. Algis told me that he wasted a lot of money on useless domains in the beginning. Ultimately, it's crucial to be cautious and thoughtful before investing in domain names.
In my experience, the differentiation between active and passive sales is significant. Active sales involve proactively reaching out to potential clients through targeted marketing efforts, personalized emails, and direct communication. This approach allows for a more hands-on approach in showcasing the value of specific domain names to potential buyers.
On the other hand, passive sales rely on creating a strong online presence and utilizing platforms where clients can discover domain names themselves. This involves strategies such as search engine optimization (SEO), creating engaging content related to the domain names, and leveraging domain marketplaces to attract organic interest.
In my work, I have found a balanced approach to be effective. Approximately 60% of my sales efforts are active, involving targeted outreach and personalized communication with potential clients. This allows me to tailor my pitch to the specific needs and interests of the client, making the sales process more personalized and engaging. The remaining 40% of my sales efforts are passive, focusing on creating a strong online presence, optimizing content, and utilizing domain marketplaces to attract inbound leads.
I have also found that participating in specialized forums related to web design, technology, and digital marketing has been instrumental in driving both active and passive sales. These forums provide a platform to showcase domain names, engage with potential buyers, and gain insights into market trends and client preferences.
My approach to domain name sales involves a combination of active and passive methods, tailored specifically to the needs of the web design industry and the preferences of potential clients. This approach has allowed me to effectively reach a diverse range of clients and drive successful sales outcomes. If anyone within the web design community would like to share their own experiences or exchange insights, I would be delighted to engage in further discussion.