We require information to boost the visibility of the website.
The subject is factory manufacturing and involves a group of products. Users typically search for specific products such as factories, collections, or products. For example, a search for "Atlas Concorde Factory" generates 5700 impressions, while a search for "Atlas Concorde Marvel Biege" produces 30 impressions.
The first question is which URL type would be better for promotion:
a) "<url> domain /catalog/factory/collection /product"
b) "<url> domain/catalog/factories/factory name" "<url> domain /catalog/collections/collection name" "<url> domain /catalog/ products/product name"
c) Similar to option "b"
The second question is about whether having separate catalogs for goods, collections, and factories is better for search engine optimization because search engines prefer pages that are higher up in the catalog hierarchy.
To summarize, the main objective is to determine the optimal URL structure for promotion based on the different types of searches users conduct and whether a deeper catalog hierarchy has any impact on search engine optimization.
It is required that the end result be located at level two, independent of any factories.
Ideally, all of the content, such as /factory/content_to_this_factory and /product/product_name, should be situated on the second level.
What matters is not the URL type, but rather the number of clicks necessary to reach the intended page from the main one. For example, at icons8.com, we used to only provide links for search engines through sitemaps and had only a search form on our main page.
But, we eventually added links in the top menu, text, and footer to reduce link nesting and increase connectivity for search engines. However, judging by click maps, these extra links are rarely clicked, making it imperative to find alternative ways for users to reach the same pages. Despite this, the links will remain for SEO purposes.
There are three essential guidelines to adhere to. Firstly, the structure of a website always relies on its meaning, with no contradictions.
This implies that the URL address "/articles/" could vary based on a specific request, such as "Cooking Recipes," or "How to Promote Your Website."
Secondly, it is recommended not to exceed four clicks to access any other page, disregarding the main page, primarily when dealing with commercial websites.
Lastly, the URL arrangement is crucial, not the physical order of folders, hence why it is advisable to maintain a harmony between a flat system like Wordpress and the padding folders (tag, category) and hypervisor in Bitrix.
When it comes to determining the optimal URL structure for promotion, there are a few factors to consider.
Regarding the first question, both options (a) and (b) can be effective depending on your specific goals and website organization. Option (a), which includes the "/catalog/factory/collection/product" structure, may be more suitable if you want to emphasize the hierarchy and relationship between the different elements (factory, collection, product). On the other hand, option (b), with separate catalogs for factories, collections, and products, can provide a more streamlined and direct approach. It ultimately depends on your preference and the user experience you're aiming for.
For the second question, having separate catalogs for goods, collections, and factories can be beneficial for search engine optimization (SEO). Search engines do consider the structure and organization of your website when ranking pages. If you have a clear hierarchy that matches user intent, it can make it easier for search engines to understand and index your content. However, keep in mind that the impact of catalog hierarchy on SEO is just one factor among many, and there are other important aspects like content quality, backlinks, and overall user experience that also play a significant role.
In summary, there isn't a definitive answer as to which URL structure is the best for promotion. It depends on your specific goals, website organization, and user experience preferences. As for catalog hierarchy, while it can have an impact on SEO, it is just one factor to consider among many others.
Here are some additional considerations when determining the optimal URL structure for promotion and its impact on search engine optimization:
1. User Intent: It's important to understand the intent behind different user searches. Analyzing how users typically search for your products, factories, and collections can help you structure your URLs in a way that aligns with their expectations and improves visibility.
2. Keyword Optimization: Incorporating relevant keywords in your URLs can enhance the chances of your pages ranking higher in search results. Consider including important keywords related to your products, factory names, or collection names within the URLs to improve their visibility in search engines.
3. URL Length and Readability: Short, concise URLs are generally preferred both by users and search engines. Avoid excessively long URLs that might be difficult for users to read or remember. Including only the necessary information while keeping the URLs descriptive and coherent can positively impact SEO.
4. Canonicalization and Redirects: In cases where you have multiple URLs pointing to the same content (e.g., variations of a product URL), implementing canonicalization can ensure that search engines understand which version is the primary one. Additionally, implementing proper redirects when restructuring or updating URLs can help maintain your website's search rankings.
5. Consistency and Site Structure: Establishing a consistent URL structure throughout your website can make it easier for both users and search engines to navigate and understand your website's organization. Maintain a logical hierarchy and ensure clear connections between categories, products, and other relevant sections.