Show backlinks in free hosting

Started by natmir, Jun 29, 2022, 03:04 AM

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natmirTopic starter

I am operating a free hosting platform that is currently fully whitelabel, which means that there are no backlinks, users can have custom domains and choose their own nameservers. However, I am considering the possibility of featuring a small backlink in the corner of the screen like most free providers do. I am wondering if this change is worth it because it may result in losing more users who prefer the whitelabel feature over gaining new ones, or vice versa.
I also considered rewarding users for displaying the backlink instead of forcing it upon them, but this would require checking each user to ensure that they are indeed displaying it. What are your thoughts on this matter?


In my opinion, hosting irrelevant content on your platform could harm your SEO in the long run because you cannot control what is being hosted and it may not be relevant to your own product offering or keyword mix. This could potentially confuse Google's algorithm when establishing your domain authority. Therefore, for the sake of SEO, it is not recommended.
However, for branding and generating references, displaying a link in the corner of the screen could be a thoughtful strategy. I suggest using no follow links to avoid any negative impact on your SEO.
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One issue with SkyLakeHost is that I cannot find their website, which means they are missing out on SEO benefits from the links. This should be fixed as soon as possible.
To make sure it's worth it to request links from clients, several things should be kept in mind. A thorough research of client's websites should be conducted, considering SEO parameters such as the total number of backlinks, the amount of referring domains, and using tools like to check domain quality.

Low-quality websites should be removed from the list. Advanced parameters to check domain quality include the ratio of Referring Domain to Linking Domain, the Citation Flow to Trust Flow ratio, % of Dofollow backlinks, and domain's backlink anchors, and site's backlink and traffic stats history.
Once high-quality domains have passed these criteria, clients hosting those websites should be asked to put a link to your website on their main page, using exact URL and brand name variations as the link text. It's important to avoid using keyword-rich link text on your free host to prevent ruining your SEO; use it only if it will be less than 5% of the overall links count.

Also, using the same link code on all websites can be considered spammy, so it's important to diversify. Links can also be used to get traffic from websites, in which case each link's performance can be tracked by adding UTM parameters to the link.
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Having reputable resources that refer to your website can increase your authority in the eyes of search engines and ultimately lead to higher attendance. This is due to the concept of trust, which can be read about in more detail in the mentioned article.
While there has been a significant increase in attendance in recent months, it's unclear if this is solely due to free promotion methods such as getting bold links from resources or optimizing old articles for keyword density.

Blog hosting platforms provide users with the opportunity to create and maintain their own blog for free without having to pay for hosting or install an engine like WordPress. This simplicity attracts many users to blog on these platforms.
To get backlinks, starting a blog on these platforms can be beneficial, but not all services are equally suitable. While TCI indicator of the donor page is important in judging transferred trust, it should not be the only factor considered.


When deciding whether to implement a small backlink in the corner of the screen on your free hosting platform, you should consider the trade-off between gaining new users and potentially losing existing ones who prefer the whitelabel feature. It is important to understand the value that each group brings to your platform.

If the whitelabel feature attracts a significant number of users who are actively using the service and generating value, it might be wise to prioritize retaining these users. On the other hand, if the potential benefits of gaining new users through the backlink outweigh the potential loss of existing users, it may be worth considering the change.

One approach to mitigate the impact on existing users is to offer a reward for displaying the backlink instead of forcing it upon them. By incentivizing users to display the backlink voluntarily, you can maintain the whitelist feature while still benefiting from increased visibility.

However, implementing such a reward system would require significant effort in terms of monitoring and verifying user compliance. You would need to ensure that each user who claims the reward is indeed displaying the backlink. This could involve manual checks or creating automated systems to verify compliance.

factors to consider when making the decision:

1. User Preferences: Conducting surveys or gathering feedback from your current user base can provide insights into their preferences. Understanding whether the majority of users prioritize the whitelabel feature or if they would be open to displaying a small backlink can help guide your decision.

2. Competitor Analysis: Researching other free hosting providers in the market and analyzing their approach to backlinks can give you an idea of industry norms. Evaluate how competitors balance the inclusion of backlinks with retaining users.

3. User Acquisition Strategy: Consider the effectiveness of the backlink in terms of user acquisition. Will it significantly increase your platform's visibility and attract new users? Assess the potential impact on your growth rate and compare it to the risk of losing existing users.

4. Monetization Opportunities: Evaluate the potential revenue generation from the backlink. Will it create opportunities for partnerships or advertising revenue that can offset the potential loss of users? Consider the long-term financial implications of the decision.

5. User Experience: Think about the overall user experience and how the backlink may impact it. A small, unobtrusive backlink may have less of an impact on user satisfaction compared to a more intrusive one. Consider the overall aesthetics, user interface, and user-friendliness of the platform with the proposed change.

6. Testing and Iteration: Consider implementing the change temporarily on a subset of users to gauge the impact. This will allow you to collect data and feedback to make an informed decision before rolling out the change to all users.