According to GlobalData, the emergence of advanced language models like ChatGPT in AI communication raises concerns about cybersecurity and search engine ranking.
(https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpPtUYLwxKO8Gm7DJ9195bgCPLvFzJV1TTF_t8WDNkYP9MJMyXOB6sfBrvBDMnEose5r9gxEp_qF0dzu72U0HvYFaTu2dFzKJ4F-Pi0ECCGhdsLZdwOL5S1pXIj18BhbyWyH2g1p8Y6sbbHUFZWDvHhl1vp70EMv66RFuwB4bIu9lVkwhV2W0jztDoBA/s3000/ai-generated-7783344.jpg)
While some companies see potential benefits in terms of productivity and efficiency, others are worried about cybersecurity risks, search engine ranking, and profitability. Cybersecurity professionals, for example, fear the risks associated with cyber threats since ChatGPT's release. Internet service providers, on the other hand, worry that ChatGPT could adversely affect their search engine ranking and reduce the traffic on their platform.
British-American cybersecurity firm Darktrace warns that generative AI and ChatGPT may contribute to a higher level of phishing email sophistication, allowing adversaries to craft more effective attacks. Salesforce Inc believes in investing resources to ensure that AI is implemented safely, while Microsoft and Google plan to integrate these new AI models into their products, causing concern for companies like Baidu Inc and Yandex NV.
These companies must invest in research and development to keep up with technological advancements and commercialization and adapt their content strategy to a changing web search landscape.
As the use of these technologies continues to expand, Singh urges companies to take appropriate measures to mitigate potential risks. Overall, this report highlights the importance of weighing the pros and cons of new technologies carefully and ensuring they are safely incorporated into products.
Language models like ChatGPT have the capability to generate text that closely resembles human communication. This means that adversaries could potentially leverage these models to create highly convincing and personalized phishing emails.
Phishing attacks typically involve impersonating a trusted entity to deceive recipients into disclosing sensitive information or performing actions that could compromise their security. With the advanced language generation capabilities of models like ChatGPT, attackers can craft phishing messages that closely mimic the writing style, tone, and content of legitimate communications.
By using AI-generated text, attackers can make phishing emails appear more plausible, increase the chances of victims falling for their scams, and make it harder for recipients to detect fraudulent messages. These AI-powered phishing attacks can be more convincing, personalized, and tailored to specific targets, thereby increasing their potential effectiveness and impact.
Therefore, cybersecurity professionals are concerned that the emergence of advanced language models like ChatGPT may contribute to a higher level of sophistication in phishing attacks. This calls for increased vigilance, robust security measures, user education, and ongoing advancements in cybersecurity technology to mitigate these risks.