Shopify and Google Cloud have announced a new integration that enables retailers using Shopify's enterprise retail solution to access Google-quality search capabilities and AI innovations. This integration, available globally and in most languages, will enhance retailers' ability to create seamless shopping experiences for their customers.
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The integration equips enterprise brands with AI-driven product discovery capabilities, addressing real-world business challenges.
For example, Google Cloud Retail Search offers advanced query understanding that improves search results, even for broad or non-product queries. It effectively matches product attributes with website content, enabling fast and relevant product discovery.
Additionally, it includes an AI-powered browse feature that optimizes the ordering of products on an ecommerce site based on machine learning. By analyzing historical data, the AI learns the preferred product ordering for each page, ensuring accuracy, relevance, and the likelihood of making a sale.
Moreover, the integration provides AI-driven personalization capabilities that customize search results and recommendations based on a customer's behavior on an ecommerce site. By leveraging the customer's clicks, cart, purchases, and other information, the AI determines shopper preferences and tastes. Google Cloud Recommendations AI further enhances personalized recommendations at scale, making ecommerce properties more dynamic and helpful for individual customers.
Thomas Kurian, CEO of Google Cloud, emphasizes that this integration empowers merchants and brands to solve everyday problems by putting the power of AI directly into their hands. It enhances digital properties and creates more fulfilling shopping experiences for customers.
This integration addresses the issue of search abandonment, which costs retailers trillions of dollars annually. According to a Google Cloud-commissioned Harris Poll survey, shoppers face hurdles in the product discovery experience on retailers' ecommerce platforms.
Many online shoppers rely on the search function when shopping, followed closely by general website browsing. However, only a small percentage of shoppers find exact results or good alternatives every time they use the search function on a retailer's site. In fact, a significant number of consumers report not finding the item they were looking for in the past month.
Overall, this integration between Shopify and Google Cloud improves both the search and browsing experience for customers, helping retailers increase sales and customer satisfaction.