Cloud streaming technology provider Ubitus and Google Cloud have formed a strategic partnership to enhance cloud streaming in the gaming industry.
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Through this collaboration, Ubitus will utilize Google Cloud's global cloud infrastructure, GPUs, and VM resources to improve the quality and power of its streaming and on-demand services for gaming and beyond.
Ubitus' GameCloud solution will also be available on Google Cloud Marketplace, giving developers greater access to cloud gaming technologies.
As game companies seek to enhance their cost-performance ratio, Ubitus and Google Cloud aim to enable players to enjoy their favorite games in full 4K resolution on any device, from TVs to mobile phones. This will expand gaming companies' reach, unlock new business opportunities, and enhance customer experiences.
Through this partnership, Ubitus and Google Cloud aim to drive market innovation, increase access to streaming solutions, and digitally transform cloud game distribution. Wesley Kuo, Founder and CEO of Ubitus, expressed, "Working with Google Cloud, we will offer one of the most versatile and powerful streaming services to meet customers' go-to-market strategies."
The partnership will empower games to distribute high-fidelity and interactive content globally across various devices, including PCs, mobiles, tablets, IPTVs, and VR/AR headsets. Jack Buser, Director of Google Cloud for Games, emphasized, "Our partnership with Ubitus further demonstrates Google Cloud's commitment to supporting live service games on any connected device."
Ubitus will operate cutting-edge GPU virtualization technologies and cloud streaming platforms. Its innovative GameCloud technology enables immersive interactive media streaming on multiple devices, accelerating the popularization of the metaverse with broad applications for platform operators and digital content developers.
The Ubitus and Google Cloud partnership will not only revolutionize cloud streaming in the gaming industry but also benefit other industries such as fashion, real estate, and automotive. The companies plan to continue collaborating to digitally transform cloud streaming for games, providing one of the most powerful streaming services in the world.
While Ubitus and Google Cloud tout their partnership as a transformative force, the reality is that the gaming industry is rife with overpromises. High-resolution streaming is not just about tech, it's about user experience.
If they can't address the inherent challenges of bandwidth and latency, this partnership risks becoming another footnote in the annals of failed tech collaborations.