I want to seek guidance from experienced and knowledgeable individuals. Our shared hosting was established just over two years ago; we purchased licenses and set up servers during a Ukrainian emergency, albeit the servers are stationed elsewhere. We have hired highly experienced sysadmins, alongside technical support that is responsive and helpful. Our customers remain content with our services, and we even offer a moneyback guarantee after the first request.



Despite all these efforts, we are struggling to increase our customer base. We have tried advertising through Google, but the cost per user is higher than the cost of one month with us, rendering only a 10-20% customer rate. We have also attempted a referral program, involving increased incentives, yet it still did not make any significant difference to our customer inflow.

So how can we successfully promote our hosting services?

In terms of promotion, it may be worth considering reaching out to social media influencers within your niche, as they may be able to promote your services to their followers effectively. Collaborating with other businesses in the industry could also prove beneficial, as it allows for cross-promotion and exposure to a wider audience. Alternatively, hosting webinars or creating informative content that showcases your expertise can help establish your brand as a trusted authority in the field. Ultimately, creating a comprehensive marketing strategy that utilizes a variety of tactics could help drive more traffic to your hosting services.

Who are your target audience for shared hosting? Could they have already switched to someone else?

Furthermore, why should someone choose your services, which may not be widely known, over major competitors with apparently decent forever-free plans, according to reviews?

As experienced sysadmins, perhaps you have innovative solutions for infrastructure issues that can set you apart from others in the industry.

On a related note, it would be insightful to learn more about the role and necessity of tech support. While many list it as a bonus, personally, I've rarely had to seek help for simple questions like "what's with your internet/server/panel". Ideally, technical problems should not occur, and the website should offer high-quality manuals instead.

Overall, it is difficult to imagine scenarios where technical support may be required for shared or budget VPS hosting.

One option could be to acquire smaller competitors, but financial data would need to be analyzed first. Despite some complexities, a solution can be found.

At the moment, I am searching for a partner host that can provide affordable resources for typical sites in bulk. If you have any contacts or suggestions, I am open to discussing potential opportunities.

In addition, it may be worth exploring partnerships with businesses within your industry to offer complementary services or packages to customers. This can help broaden your offerings and attract new clients.

For a successful website, design and navigation are key. Avoid using templates or copying ideas from others, and strive to create a unique and noticeable online presence. If necessary, enlist the help of professionals.

When designing your website, limit graphics and avoid using Flash, as these can slow down loading times and drive away potential clients. Focus on creating a user-friendly navigation system that allows visitors to quickly find essential information like addresses, tariffs, and terms of cooperation.

If you offer hosting or VPS rental services, it's best to forego advertising like banners or links that could negatively impact your reputation. Instead, focus on creating quality content that sets you apart and showcases your unique expertise. Don't copy content from others - create your own or hire a professional copywriter to help.

Make sure to establish clear rules and guidelines for your hosting service, and don't skimp on pricing. Analyze the market and set prices that are competitive and offer good value for your customers. However, don't sacrifice too much in order to offer the cheapest possible rates, as this may not be sustainable in the long term. Consider putting temporary limits on cheap tariffs to prevent spam.

To promote your hosting service, take advantage of free directories and targeted advertising on search engines like Yandex Direct. You can also exchange advertising with other sites that complement your services. Remember to be mindful of where you advertise and ensure that your ads comply with site rules.

It's great that you have a solid foundation with your experienced team and satisfied customers, but let's explore some strategies to enhance your promotion efforts.

Firstly, focusing on content marketing could be a game changer for you. Creating blogs, tutorials, and guides that address common issues and trends in web hosting can not only attract organic traffic but also position your brand as an authority in the field. By solving problems for potential customers through content, you build trust which can lead to conversions.

Next, consider leveraging the power of SEO (search engine optimization). Optimizing your website's content with relevant keywords can significantly help improve your visibility on search engines. This approach will take time but can be more cost-effective in the long run compared to paid ads. Make sure your website is also optimized for mobile users, as a growing number of customers are searching for services on their phones.

Engaging with your audience on social media platforms is another vital aspect. Instead of just promoting your services, share behind-the-scenes content, client testimonials, and success stories. Run contests or giveaways that encourage user interactions and sharing. Collaborating with micro-influencers in the tech or business niche can also provide genuine connections to their audiences, which may convert to your potential customers.

Networking in industry forums and attending web hosting-related events can offer invaluable insights and connections. Build relationships with other businesses that complement yours, like web developers or digital marketing agencies. You could explore bundling services or creating joint packages that are appealing to customers.

While you've tried advertising and referral programs, sometimes it may help to reassess your value proposition. What unique offering do you provide? Maybe it's superior customer support or unique technological features. Highlighting these aspects in all your promotional materials can make a significant difference in how potential customers perceive your services.
Invest time in content and SEO, engage your audience on social media, network and collaborate with industry peers, and refine your unique selling points. Using a mix of these strategies can help promote your hosting services more effectively and boost your customer base over time.