Keepit, a cloud data protection and management provider, has announced that all its data centers in the Americas and EMEA now operate using 100% renewable energy.



The company operates data centers across various countries including the U.S., Canada, Germany, the UK, and Denmark. These data centers are powered by locally guaranteed renewable energy sources, such as GoOs in the EU, REGOs in the UK, and RECs in the U.S. and Canada.

This move by Keepit aligns with the broader trend in the tech industry, where major players like Microsoft, Amazon, and Google are also striving to achieve 100% emission-free operations between 2025 and 2030. By reaching this green energy milestone ahead of its competitors, Keepit showcases its commitment to being an environmentally responsible company while providing reliable and cost-effective cloud-based backup and recovery solutions to its customers.

Jakob Østergaard, Keepit's CTO, expressed his pride in achieving this goal and emphasized the importance of operating data centers with clean energy. He highlighted the positive impact of reducing the carbon footprint of cloud service operations and stated that Keepit aims to set an example for the industry, demonstrating that a transition to fully renewable energy is not only possible but also financially feasible.

Overall, Keepit's commitment to sustainability and renewable energy in its data centers serves as a testament to the company's dedication to environmental responsibility and innovation in the cloud services industry.

Keepit's decision to achieve full renewable energy usage in its data centers aligns with global efforts to combat climate change and reduce dependence on fossil fuels. By utilizing renewable energy sources like wind, solar, and hydroelectric power, Keepit is reducing its carbon emissions and contributing to a cleaner environment.

Renewable energy is a sustainable alternative to traditional energy sources, as it does not deplete natural resources and has minimal impact on the planet. Transitioning to renewable energy also helps decrease reliance on non-renewable resources like coal, oil, and gas, which are major contributors to greenhouse gas emissions.

In addition to the environmental benefits, Keepit's commitment to renewable energy can have positive financial impacts as well. Renewable energy costs have been declining in recent years, making it a cost-effective choice for businesses. By investing in renewable energy, Keepit is likely to benefit from long-term energy cost savings.

Furthermore, by achieving full renewable energy usage, Keepit is setting a positive example for other cloud providers and the tech industry as a whole. It encourages the adoption of sustainable practices and promotes the use of renewable energy as a viable option for powering data centers and IT infrastructure.

In terms of the specific steps Keepit has taken to achieve full renewable energy usage in its data centers, the company likely entered into agreements with renewable energy providers to source their power exclusively from renewable sources. This may involve purchasing Renewable Energy Certificates (RECs) or entering into Power Purchase Agreements (PPAs) with wind farms, solar parks, or hydroelectric plants.

Keepit's data centers would be connected to the local power grid, but the electricity they consume would be generated entirely from renewable sources. By doing so, Keepit ensures that the electricity it uses in its operations does not contribute to greenhouse gas emissions and is derived from sustainable sources.

To measure and track their progress towards full renewable energy usage, Keepit likely implemented monitoring systems and processes to record and verify the renewable energy generation and consumption at their data centers. This allows them to accurately report on their renewable energy usage and ensure they are meeting their sustainability goals.

Additionally, Keepit may have invested in energy-efficient technologies and infrastructure to optimize power consumption within their data centers. This could include implementing advanced cooling systems, using energy-efficient hardware, and employing virtualization and workload consolidation techniques to improve server utilization.

By combining the use of renewable energy with energy-efficient practices, Keepit can minimize its environmental impact and reduce its carbon footprint. It demonstrates the company's commitment to environmental responsibility and sustainability in the cloud computing industry.

Keepit's achievement of full renewable energy usage in its data centers reflects its dedication to being a leader in sustainable cloud solutions. Through this initiative, Keepit sets a positive example for other companies and helps accelerate the transition to a more environmentally friendly digital infrastructure.