Hello!
Can you list the advantages and disadvantages of migrating the website to HTTPs? Also, can you tell me if search engine rankings, specifically on Google, are increasing or decreasing due to this change?

In general, it is recommended to use https for websites, as this is optimal for search engines and the general public. The following verdict has been reached:
- New client sites should use https.
- Factors such as website efficiency and promotion should be taken into account when deciding whether to switch to https. If necessary, protected sites can be transferred to third-party services or subdomains.
- Old sites with good performance may need to be switched to https in the long run, but this can be done at a convenient time, such as during the off-season.
- The rest of the websites can remain unprotected for now.

Regarding rankings, switching to https does not seem to offer significant benefits, although there may be some advantages. However, if users see a "Caution!" message all the time, they may be less likely to click or convert.

Https is necessary if you want to use push notifications and similar features.

Overall, using https is a trend that people are happy to follow, even if it is not always the most functional or optimal option. Sellers need to adapt to this trend.

Quote from: DenPavlov on Jul 26, 2022, 11:57 AMHi!
Tell me what are the pros and cons of switching the website to HTTPs.
Are SEs positions increasing or decreasing, for example, in google?

The real plus is that search engines (Google, Bing, Baidu, and all the others) will index your site with an SSL certificate, but a site with just http will not. Or they will give it out on page 100500.
Do you want your site to be indexed? Switch to https.
There is no alternative.
And it won't.

HTTPS is a way of securely transmitting data over the internet. If data is sent using HTTP, it can be intercepted and read by attackers. To explain how HTTPS works, imagine sending an important letter to a friend. If you send it in an envelope, it can still be opened and read by a postman, like how data is transmitted via HTTP. But if you put the letter in a locked box and give your friend the key, he can access the information inside. Similarly, HTTPS encrypts data and uses a security certificate to ensure secure data transmission.

You need to use HTTPS if you collect contact information or accept payments on your website, and to protect your website's reputation. You also need to use HTTPS for search engine optimization. To implement HTTPS, you need to obtain an SSL certificate from a Certification Center. There are three types of certificates: Domain Validation (DV), Organization Validation (OV), and Extended Validation (EV). The SSL certificate must be issued by a trusted organization, such as Thawte, GeoTrust, DigiCert, GlobalSign, or Comodo.

Advantages of transitioning to HTTPS include enhanced security, data integrity, and privacy for users. With the encryption provided by HTTPS, sensitive information such as login credentials, personal details, and financial transactions are protected from eavesdropping and tampering. This can significantly improve the trustworthiness of the website in the eyes of visitors and help foster a positive reputation.

Moreover, the visual indicator of a secure connection, such as the padlock icon and "Secure" label in the address bar, can reassure users that their interactions with the website are safe. This can lead to increased user confidence and a reduced likelihood of security-related concerns deterring them from engaging with the site.

On the flip side, the migration to HTTPS may present challenges such as the need for obtaining and installing SSL certificates, ensuring that all assets and resources are served over HTTPS, and implementing proper redirects from HTTP URLs to their HTTPS counterparts. Additionally, care must be taken to address any mixed content issues that may arise from attempting to load both secure and non-secure elements on HTTPS pages.

Regarding search engine rankings, Google has explicitly stated that HTTPS is a ranking signal and can contribute to improved visibility in search results. Sites that have migrated to HTTPS have reported positive effects on their organic search performance. However, it's crucial to execute the migration meticulously to prevent any negative impact on rankings. Careful planning, the use of 301 redirects, updating sitemaps and internal links, and monitoring for potential indexation issues are essential steps to ensure a smooth transition without adverse effects on SEO.
While the advantages of migrating to HTTPS, such as heightened security and improved user trust, are substantial, the migration process requires meticulous attention to technical details and potential SEO ramifications. A well-executed transition to HTTPS can not only enhance the security and credibility of the website but also positively influence its search engine visibility and rankings.

Transitioning to HTTPS offers significant benefits like enhanced security, improved SEO rankings, and increased user trust. However, it can also present challenges such as potential site downtime, mixed content issues, and the need for proper SSL certificate management. Despite these hurdles, the long-term advantages of HTTPS make it a necessary step for modern web security.