Which indicators of conversion rates should you focus on? In this article, we will examine the eight most crucial ones. By measuring and optimizing these indicators, you can increase your site's efficiency.

Traffic sources are critical in understanding where users find your site. There are three main traffic sources: direct visitors, search engine visitors, and referral visitors. It's essential to have a diverse number of incoming traffic sources, as they have different levels of engagement.

To attract new visitors, you must sort their interaction from that of returning customers. You only have a few seconds to capture a visitor's attention, so make sure your site's first impression is useful and valuable.

When examining the conversion rate of returning visitors, you must determine why they came back and how to get them to convert this time.

Even if visitors don't convert, you can still monitor their behaviour on the site and try to increase interactions. Using tools like Crazy Egg will help you understand how visitors interact with your content.

To increase your conversions, you need to understand how to use the interactions visitors have with your site. It's necessary to figure out what kind of conversions you're looking for, whether it be downloads, subscriptions, purchases or something else.

The value of each visit is an essential indicator to consider. It can be tough to calculate, but it shows how much each visit costs and is calculated by dividing the number of visits by the total value. Similarly, the conversion cost is a crucial indicator that needs calculating, as if expenses are too high, profits may turn negative.

Bounce rates should be minimized as much as possible, as it indicates the number of visitors coming to your site and leaving without interacting. To solve this, optimization of exit pages is necessary to ensure that visitors don't leave before completing the last step.

Understanding these eight crucial indicators will help you focus on the right numbers and increase the effectiveness of your site.

Often, customers abandon their purchases when they cannot find suitable payment options or when they have to pay the full amount upfront, without the option to pay later at the shopping center, for instance. These are common issues that shoppers face.

To encourage visitors to return, one could use various tools such as targeted social media ads or email campaigns. However, with the increasing scrutiny of data collection practices, it may be challenging to employ such tactics.

A high bounce rate isn't necessarily indicative of poor performance.

For instance, if a user visits a landing page and promptly clicks on an affiliate link, the resulting rejection rate in Yandex.Metrica may reach 60-80%. As a result, the user will spend less than 15 seconds on the site, resulting in a refusal. Nonetheless, if the primary objective is to funnel affiliate traffic from the landing page, then there's little cause for concern. Another scenario could be when a user is directed to a page on the same site, but one that lacks a counter.

Sometimes what may appear to be a high bounce rate is actually an indication of successful execution of other marketing strategies. It's important to keep in mind your goals when evaluating metrics like bounce rate, as they may not be an accurate reflection of your website's true performance.

Key metrics for success, like value and cost per visit, are the scoreboard for businesses. Value is what customers bring in with each visit—how much they spend and how often they return. On the other hand, cost per visit is how much a company spends to get those customers in. It's like the entry ticket price. By balancing these metrics, businesses know if the party's a hit—they're making more than they spend, and customers keep coming back.

Opinions differ and vary from one business to the next, but many agree that five of the most important KPIs include sales revenue, customer acquisition costs, customer churn, customer engagement and customer satisfaction

There are eight critical metrics you should keep a close eye on, and each one offers valuable insight into how well your site is converting visitors into customers or leads.

First up, traffic sources are really important. You need to know where your visitors are coming from—whether it's direct, through search engines, or from referrals. Each traffic source usually has a different level of engagement, so it's vital to diversify them to ensure you're reaching a wide audience. Relying too heavily on one source could be risky.

Next, it's essential to separate new visitors from returning ones. New visitors might be checking out your site for the first time, so you've only got a few seconds to grab their attention. Make sure your landing page is engaging and immediately offers something of value. For returning visitors, you need to figure out what brought them back and what you can do to get them to convert this time around.

Even when visitors don't convert right away, you can still learn a lot from their behavior on the site. Tools like Crazy Egg can give you a heatmap of where users are clicking and how they interact with your content. This info is gold when you're trying to tweak your site to improve conversions.

Another important metric is the value of each visit. This is a tricky one to calculate, but it basically tells you how much each visit is worth in terms of revenue. You calculate it by dividing the total revenue by the number of visits. If you know this number, you can better understand how much to spend on marketing to get a positive return on investment.

Closely related to this is the conversion cost. This tells you how much you're spending to get a conversion, whether it's a purchase, sign-up, or download. If the cost is too high, your profits can quickly dip into the red, so it's crucial to keep this number in check.

Bounce rates are another key indicator to watch. A high bounce rate means that visitors are leaving your site without interacting, which is a clear sign that something's wrong. Maybe the content isn't engaging, or the page is taking too long to load. Whatever the reason, you need to optimize these exit pages to keep visitors on the site and push them toward conversion.
Don't forget about conversion goals. Before you start optimizing, make sure you know exactly what kind of conversions you're after. Is it more purchases, newsletter sign-ups, or something else? Knowing your goals will help you focus your efforts and track the right metrics.

By keeping a close eye on these eight indicators, you'll be in a much better position to improve your site's conversion rates and ultimately, its overall effectiveness. It might take some time to get all the pieces in place, but the payoff can be huge in terms of increased revenue and customer loyalty.