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Brand-consonant domain

Started by Adam Greer, Dec 20, 2022, 09:44 AM

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Adam GreerTopic starter

I'm interested in learning more about the legalities surrounding domain name registration. For instance, let's say I own a small company that produces juice and I want to create a website using the domain name good.fr. However, it turns out that this name is already a registered trademark owned by another company that has a website using the name good.com. If I use the domain name good.fr to sell my juice on my website, could I be sued for infringement?

Additionally, what if I were to use the domain name good.fr for a completely different purpose, such as advertising a barbershop? Would that change the legal implications of using the domain name? And if I were to use a similar name, like mygood.fr, to sell my noname juice, how does that affect the situation?

Furthermore, I'm curious about the extent to which a domain name can resemble a trademark without being considered infringing.
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kevin66

When it comes to trademark infringement, the key factor is the degree of similarity between the two brand names. If you run a juice business and use a domain name that is "confusingly similar" to an existing trademark, you are likely to be sued and may lose the case. However, if your website is for a barbershop, you may not be noticed or faced with legal action.

The level of protection afforded to a trademark also depends on the status of the brand in question. If it's a major corporation, they may buy out your domain name easily. On the other hand, if it's a small local business, they may not take any action at all or struggle to do so.
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bayilucu

The determining factor in arbitration court decisions regarding domain name disputes is usually the brand name. For instance, if the plaintiff owns the rights to a brand name that includes a specific word like "grundfos" and did not give consent for the defendant to use that same name in their domain, then the court would likely rule in favor of the plaintiff.

Interestingly, the type of business activity associated with the domain name (whether it involves selling juices or providing hairdressing services) is not as important in these cases, since the focus is on the brand name itself, rather than any trademarked symbols or imagery associated with the brand.
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ichnolite

It's important to note that a legally registered domain name can still be lost if certain measures are not taken in a timely manner. In some cases, attackers may register a trademark in order to obtain a domain name through the court. For example, an agricultural company lost the domain vitek.ru to cybersquatters who registered a trademark for a class of free products with a similar name.

When resolving domain disputes, courts consider a variety of factors, including the relationship between the domain name and the nature of the company, the suitability of the domain for the company's activities, the date of registration for both the domain name and trademark, and the competitive relationship between the owner of the domain and the trademark holder.

Ultimately, the decision over who will own the domain name lies solely with the arbitration court, and therefore it is crucial to present strong and persuasive arguments in order to defend your rights as a domain owner.
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sebco

In the scenario you've described, the use of the domain name good.fr for your juice company could indeed lead to legal complications if the name is already a registered trademark owned by another company that operates under the name good.com.
If you were to use the domain name good.fr to sell juice, there is a possibility that you could be sued for trademark infringement, as this could cause confusion among consumers and potentially dilute the existing trademark. It's important to note that trademark law aims to prevent consumer confusion and protect the rights of trademark owners, so using a domain name that infringes on an existing trademark could result in legal action against your company.

Now, if you were to use the domain name good.fr for a completely different purpose, such as advertising a barbershop, the legal implications might change. While the risk of trademark infringement would still exist, the likelihood of confusion among consumers may be lower, as the goods or services offered under the domain name are different from those associated with the existing trademark. However, it's important to seek legal advice to evaluate the potential risks before proceeding with the use of a domain name that resembles an existing trademark.

In the case of using a similar name, like mygood.fr, to sell noname juice, the situation becomes more complex. While adding a prefix like "my" could help differentiate the domain name from the existing trademark, it doesn't guarantee immunity from legal action. Trademark law considers factors such as the similarity of the marks, the relatedness of the goods or services, and the likelihood of confusion. Therefore, even with a modified domain name, there is a risk of being accused of trademark infringement, and seeking legal counsel is advisable.

Regarding the extent to which a domain name can resemble a trademark without being considered infringing, it's important to recognize that each case is unique and depends on various factors, including the specific trademark in question, the goods or services offered, and the potential for consumer confusion. While some similarity between a domain name and a trademark may be permissible, directly imitating a trademark or creating a likelihood of confusion is likely to violate trademark rights. It's essential to conduct thorough research and, if necessary, consult with legal professionals to ensure compliance with trademark laws when registering and using domain names.
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SOptimion

Choosing a name like mygood.fr might seem like a safer bet, but it can still lead to legal challenges. The use of "my" may not be enough to distinguish your brand from the trademarked name, particularly if the trademark is considered strong. The courts will assess the overall impression of the mark and its potential to confuse consumers.
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