you have to do SEO on the website. while selecting keywords check the keyword planner to check the traffic. select keywords wisely.  create backlinks while creating a backlink focus on the Website DA PA. solve all seo on page errors. and then do seo off page.

There are several strategies you can employ to enhance the ranking of keywords on Google. Here are a few effective ways to achieve this:

1. Conduct Keyword Research: Identify relevant keywords that potential customers might use when searching for your products or services. Use tools like Google Keyword Planner, SEMrush, or Ahrefs to find high-volume keywords with manageable competition.

2. On-Page SEO: Optimize your website's content for the chosen keywords. This includes incorporating them into titles, headers, meta descriptions, and body content. Ensure that your website is structured in a user-friendly manner and loads quickly.

3. Quality Content: Create high-quality, valuable content that is relevant to the keywords you are targeting. This can include blog posts, articles, videos, and infographics. Regularly updating your content with fresh information can also help improve rankings.

4. Backlink Building: Acquire high-quality backlinks from reputable websites within your industry. This can be achieved through guest blogging, creating shareable content, and building relationships with influencers.

5. Mobile Optimization: With the majority of searches now conducted on mobile devices, Google gives preference to mobile-friendly websites. Ensure that your website is responsive and provides a good user experience on mobile devices.

6. Local SEO: If your business operates on a local level, optimize your website for local searches. This can include creating a Google My Business profile, obtaining customer reviews, and using location-based keywords.

7. Monitor and Adjust: Continuously monitor your keyword rankings and website performance using tools like Google Analytics and Google Search Console. Make adjustments to your strategy based on the data to improve your rankings over time.

Improve keyword ranking by optimizing content, using relevant keywords naturally, improving page speed, earning quality backlinks, enhancing user experience and consistently updating valuable, search focused content.