The best CRM for a web studio depends on whether your priority is sales, project management, client communication, or invoicing. Many web studios actually use a CRM together with a project management tool.

HubSpot

If your studio needs to manage leads → proposals → clients → website projects → follow-ups, HubSpot is a strong overall choice. Its CRM supports contact/deal management, activity tracking, integrations, and project management; HubSpot also has a free tier for core CRM functionality.

Typical workflow:

New Lead → Qualified → Proposal Sent → Won → Website Project → Design → Development → Client Review → Launch → Maintenance

🥈 Choose monday.com if project management is your priority

If your main problem is assigning tasks, tracking website development, deadlines, approvals and team members, monday.com may be better because CRM and work/project management can be connected in the same ecosystem.

🥉 Choose Insightly if you want CRM + projects in one system

Insightly is particularly useful when a won sales opportunity needs to become a project, keeping the client relationship and delivery information connected.

For a small/medium web studio, my order would be:

1. HubSpot → best overall
2. monday.com → best for project-heavy teams
3. Insightly → best CRM + project combination
4. Zoho CRM → best budget option
5. ClickUp → best if project management dominates