What happens to my search engine optimization if I change my domain name? For instance, if I shift from qwer.com to rewq.com?

When moving a website, it is crucial to set up a redirect from the old domain name to the new one. This should be done with a 301 redirect and all URLs need to be redirected to the new site, including those with/without www, and http/https. The site's position in search results may drop initially, but you can inform search engines of the new domain by updating it in web tools like Google Search Console.

After the move, it's important to double-check that everything is configured correctly, using performance testing services and tracking the status of old and new domains through Google Search Console. Additionally, update the information about the new domain in all channels where it was previously specified, such as the "Contacts" section on the website and signatures in emails.

Communicate the change to customers to avoid any confusion or frustration. By following these steps, the move to a new domain can be smooth without sacrificing SEO or site traffic.

Search robots pay attention to several factors when ranking a website.

Firstly, the domain history is taken into account. If the site was previously used for spamming or selling links, it may be difficult to achieve high positions in search results. Additionally, if the site's subject matter changes drastically, such as from an online shoe store to a blog about flowers, the domain history is essentially reset.

Another factor is the age of the site. Google and Yandex tend to prefer older sites that have built up trust with search engines over time. Younger sites need to work harder to gain this trust.

The title of the site is also important. Using the main keyword in the domain name can be beneficial for SEO, but including a long keyword phrase may trigger over-optimization filters from search engines.

Finally, the domain zone plays a role in rankings as well. It's best to choose a domain that matches the target country, such as a .de domain for Germany. Avoid using free third-level domains, as these are often associated with low-quality sites and are not trusted by search engines.

Keeping these factors in mind can help improve a site's SEO and search engine rankings.

Changing your domain name can have an impact on your search engine optimization (SEO). Here are a few things you should consider:

1. Ranking and Authority: When you switch to a new domain, search engines like Google will treat it as a completely new website. Your previous rankings and authority will not automatically carry over to the new domain. You'll essentially be starting from scratch.

2. Backlinks: Backlinks from other websites play a significant role in SEO. If you change your domain name, you'll need to reach out to those websites and ask them to update the backlinks to point to your new domain. Otherwise, you may lose valuable link equity.

3. Redirects: Implementing 301 redirects is crucial during the domain migration process. This way, when someone tries to access pages on your old domain, they will be automatically directed to the corresponding pages on the new domain. Properly implementing redirects helps retain some of your SEO value and prevents broken links.

4. Reindexing: It takes time for search engines to crawl and reindex your new domain. During this transition period, your website's visibility in search results might be affected. It's important to monitor your rankings and make necessary adjustments to improve your SEO performance on the new domain.

Overall, changing your domain name requires careful planning and execution to minimize any negative effects on your SEO. It's recommended to consult with SEO professionals to ensure a smooth transition.